The US retail group Macy’s Inc. has filled a key position. On Tuesday, the parent company of the concepts Macy’s, Bloomingdale’s and Bluemercury announced the appointment of Massimo (Max) Magni as chief customer and digital officer. Magni will take up the post on August 21 and will report directly to Tony Spring, the company’s president and designated CEO.
In his future role, Magni will be responsible for “the strategic, long-term vision and growth of Macy’s Inc.’s digital business,” the retailer said. His broad responsibilities include “the company’s e-commerce sites, mobile apps, marketplace, and loyalty and gift list programs.”
Magni’s team will be “at the center of the customer journey” to enable “seamless, personalized and convenient” interaction with customers across Macy’s and Bloomingdale’s online platforms, brick-and-mortar stores and mobile apps, the company said.
The e-commerce expert spent the past twenty years at the management consultancy McKinsey & Company. Most recently, Magni was a senior partner in the NeXT Commerce innovation department and headed the Consumer Growth Practices department.