Artificial intelligence is also creeping into the food industry.
For the first time, Coca-Cola used artificial intelligence in product development. Adobe Stock/AOP
Coca-Cola flavors will expand by one in September, when Coca-Cola 3000 will appear in stores. The specialty of the soft drink lies in its flavor world, which has been developed not only by humans but also by artificial intelligence. Artificial intelligence has also been used in the design of the can’s appearance.
The sugar-free novelty drink doesn’t taste like regular Coca-Cola with one clearly recognizable aroma, but the company advertises the drink as “the taste of the future” in its press release. Everyone tastes the drink individually.
Coca-Cola 3000 is a continuation of Creations drinks, from which the Coca-Cola Movement drink was previously sold in Finland. Creations drinks are available for a limited time only.
Pippuri.fi’s editorial board tasted a novelty drink. The idea of product development by artificial intelligence seemed confusing, and the taste of the drink seemed confusing too. There is something familiar and Coca-Cola-like in it, but the taste cannot be confused with ordinary cola. The soft drink is surprisingly sweet, slightly fruity and even candy-like. Somewhat surprisingly, the sweeteners (acesulfame-K, aspartame and sucralose) did not taste much throughout the drink. Wind Lindgren
Coca-Cola is by no means the first food company to use artificial intelligence. For example, Nestlé and McDonald’s have adopted artificial intelligence.
Last spring, Iltalehti reported on an experiment by the British newspaper Telegraph, in which the paper asked the artificial intelligence ChatGPT to design three Michelin star-level recipes. Especially the quail recipe developed by artificial intelligence was incensed by a Michelin chef From Chris Galvin.
– The recipe is really good. Very convincing, Galvin stated.