Mokhtar Benbouazza will be the new Chief Marketing Officer at the Rottendorf-based clothing group S.Oliver Group, which, in addition to the main brand of the same name, also includes Comma, QS, Liebeskind and Copenhagen Studios.
Benbouazza will take up this newly created position on December 1st and will support further internationalization, the S.Oliver Group announced on Monday. He is responsible for the marketing communications of the S.Oliver Group brands. The new marketing boss reports directly to Jürgen Otto.
Benbouazza is currently working at outdoor specialist Jack Wolfskin, where he holds the position of Vice President Marketing and Digital. At the company from Idstein, Hesse, he is said to have driven forward the award-winning brand turnaround by using the latest trends in digital advertising. In total, he brings more than 20 years of experience in responsible positions in marketing and brand building at the brands Rocawear under Jay-Z and Phat Farm under Russell Simmons as well as the record label Universal Music and the shopping center operator Dodenhof. He also worked in Rottendorf from 2011 to 2015, where he was head of marketing for the S.Oliver brand.
S.Oliver: Head of marketing is leaving
Jasmin-Isabelle Köhne has been working as Director of Marketing and Communications for this area at the S.Oliver brand since January 2022. However, Köhne is leaving the company at the end of the year “at his own request in order to take on new professional challenges,” according to the statement. Among other things, she was involved in a new brand orientation, which is said to have led to a change in brand perception and a new customer group.
This post was updated on October 2nd with a press release from S.Oliver.