Hunkemöller has a new boss.
Brain Grevy will take up the role of CEO on February 1, the Dutch lingerie supplier announced on Thursday. Grevy is following in the footsteps of Managing Director Philip Mountford, who announced his resignation in June after 15 years at the helm of the company. Mountford will leave the company on January 31st.
Hunkemöller brings in CEO of Adidas
Grevy most recently worked as a board member at Adidas and was involved in the development of the Herzogenaurach sportswear retailer’s “Own the Game” brand strategy in 2020. He led a brand organization with 6,500 employees, according to the statement. For Grevy, who left the Adidas board prematurely in March due to changes in the management team, it was the second stop at the sportswear company in his professional career. According to his profile on the career network Linkedin, the industry veteran worked in various positions at Adidas from 2004 to 2016 before moving to Gant. At Gant, he first held the position of Chief Marketing Officer (CMO) before taking on the role of CEO in 2018. The return to Herzogenaurach followed in 2020.
The designated CEO is known for his engaging and convincing leadership style and brings a mix of inspiring leadership, team orientation, strong humility and empathy to Hunkemöller.
“My focus will be to continue to build on core competencies that have gotten us to where we are today and bring them closer to the core by creating and implementing a fully integrated, service-oriented customer experience that is the foundation for a successful next chapter of our growth,” said Grevy-designate.