Silvia Onofri has been appointed to the role of Brand President at Napapijri.
Onofri has 20 years of experience in the fashion industry, VF Corporation, the parent company of Napapijri and brands including Vans, The North Face and Timberland, announced on Thursday. She comes from Bally, where she has worked since 2008. Most recently, she held the position of Chief Commercial Officer Global Wholesale and Licenses at the Swiss luxury brand. She began her career at the jewelery and watch manufacturer Bulgari as a marketing and product manager.
In her new position, Onofri will report to Martino Scabbia Guerrini, Executive Vice President at VF Corporation. She succeeds Massimo Ferrucci, who “left” the company last year, according to the announcement.
“Napapijri was born as an Italian brand and has grown into a global icon for quality and sustainable outerwear. We are delighted to welcome Silvia to the VF family as Brand President,” said Guerrini. “Her industry experience and deep understanding of the market will allow us to drive Napapijri’s growth plan and unlock its full global potential.”