Vote on December 11th
The German Football League wants to let the 36 clubs from the 1st and 2nd Bundesliga vote again on a possible investor deal. The majority of club representatives in the DFL Presidium and Supervisory Board voted in favor of this on Tuesday. A decision on a strategic marketing partnership will be made at the general meeting on December 11th. The DFL announced this in a press release.
“The DFL business model needs to be further developed in order to ensure a positive long-term future for the Bundesliga and 2nd Bundesliga,” it said. The DFL is not a classic football association. It is a company and operates through the distribution of media rights to broadcast German professional football games on the global media markets.
TV money ranking 23/24: Newcomers receive up to 22.5 million more
Similar plans had already failed on May 24th. A corresponding motion did not receive the required two-thirds majority. 20 of the 36 clubs voted in favor, eleven against and five abstained. “Sometimes life is simple. This is democracy. There was a clear majority, but not the one we wanted. “As of today, the issue is therefore over,” said DFL Supervisory Board Chairman Hans-Joachim Watzke after the extraordinary general meeting.
In the central guidelines for the new attempt, the DFL emphasized, among other things, that a temporary minority share in license revenue from the exploitation of the DFL’s commercial rights was planned to secure the clubs’ interests. “Such models are not new in football: there are close parallels, for example, with the fact that over the past 20 years many clubs have had marketing partners ‘on board’ for support.”
DFL investor deal: It should be between 750 million and one billion euros
Report “Sports show” and “Picture“According to this, the possible investor should receive a share of six to nine percent of the Bundesliga’s TV revenue and pay between 750 or 800 million and one billion euros.
Current developments, such as the establishment of streaming services as new providers, mean that the league and the clubs need to take action – “but above all there are also great opportunities that need to be exploited today in order to be successful in the long term and the Bundesliga and “To preserve the 2nd Bundesliga as a sportingly and economically competitive institution that is deeply rooted in society,” is the message from the DFL, whose plans were already supported in May, especially by clubs such as Borussia Dortmund and FC Bayern.
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