With exclusive content, Netflix maintains a leading position in the streaming market. Newly strategically aligned, the offer was supplemented by an advertising-financed subscription option. Risks lie in the course of the costs and the latently high investment costs. The action against account sharing could initially trigger customer losses. However, the business model is intact. In the course of the year, it should be possible to win many new members and significantly increase advertising revenues.
Netflix = streaming movies, series and more
Netflix is a streaming service whose members (users/customers) can use (watch) a wide range of series, films and documentaries, among other things, on a large number of devices connected to the Internet. Netflix basically relies on established subscription models with monthly flat rates, with which customers can access unlimited content anytime, anywhere. Netflix advertises that there is “always something new to discover”, so the streaming variety is supplemented weekly with numerous new series and films.