According to an analysis by Statista, Germany-wide sales in the video streaming segment will amount to around 3.63 billion euros in 2023. The forecast predicts a further increase in market volume to 5.28 billion euros by 2027. In the course of the corona lockdowns, streaming providers have seen strong growth. In particular, the Walt Disney Company, to which Disney+ belongs, has seen a breathtaking increase in subscribers since its launch in March 2020 and overtook the market leader Netflix as the provider with the most subscribers worldwide in the fourth quarter of 2022.
Netflix
The streaming provider, which originally started as a DVD rental company in the late 1990s and has been available in Germany since 2014, is considered a pioneer in the field of on-demand video streaming. The company does not provide any information about the exact scope of the German offer. According to the Internet portal trusted.de, German customers can currently access 4,500 films and 2,200 series. The available subscription options are divided into four levels. The basic version with advertising costs EUR 4.99 per month. This gives access to all content in HD quality, but without the download function. In addition, use is limited to only one device. The Netflix basic subscription without ads costs 7.99 euros per month and allows streaming without ads in HD quality and downloading of content. However, streaming is also only possible on one device. The Netflix standard subscription, which is available for EUR 12.99, allows full HD quality and streaming on two devices. The Netflix Premium subscription, which costs EUR 17.99 per month, offers Ultra HD quality and parallel streaming on four devices. All subscriptions can be canceled monthly. As a Netflix subscriber, you have exclusive access to Netflix’s original productions, such as “Ozark”, “The Crown” and “Stranger Things,” all of which have been huge hits with audiences.
Amazon Prime
In addition to the availability of a very wide selection of films and series, an Amazon Prime membership offers its customers a multitude of other advantages. In addition to the free premium shipping of Amazon products, Prime Music allows the playback of over 100 million songs as well as podcasts and stations. Prime Reading also allows subscribers to borrow a variety of books. The price of the membership differs according to whether a monthly or annual payment agreement is made and whether there is student or apprenticeship status. With an annual payment agreement, the contribution is 89.90 euros. If you opt for a monthly transfer, you pay EUR 8.99 per month. There is a six-month free period for students and trainees. After the end of the period, 4.49 euros per month are due or there is an annual membership for 44.90 euros. According to the trusted.de online portal, Amazon Prime offers its users a comprehensive selection of 32,600 films and 5,200 series. However, many of the films and series are subject to a fee or can only be accessed with a so-called channel, for which you need an additional subscription. The video content can also be accessed offline and streamed on up to three devices at the same time. When watching the same content, simultaneous streaming is only possible on two devices. Amazon Prime also has top-class in-house productions such as “The Boys” and “The Rings of Power”, which are exclusively available to subscribers.
Disney+
The Disney+ streaming service belongs to the Walt Disney Company and has been available in Germany since March 2020. The subscription can be taken out either annually for EUR 89.99 or monthly for EUR 8.99. It can be streamed on up to four devices simultaneously. A 4K resolution is also possible and the films and series can be downloaded. The service can be used on all standard end devices and up to seven profiles can be set up. According to the online platform trusted.de, Disney+ has over 1,500 films and 500 series. It includes numerous films in which Disney was involved as a producer, as well as a large number of Pixar productions. Disney also owns the rights to all Marvel and Star Wars productions.
Conclusion
All three providers offer their subscribers a large number of films and series, as well as a number of exclusive productions. Amazon Prime has the widest selection for the cheapest price, so it’s the best value for money. Amazon Prime is a good choice for film lovers who would like to have access to a very wide range. Due to the many additional channels that can be booked, there are also many films and series from the art house and independent sectors. If you are in training or studying, the Amazon Prime subscription is also particularly inexpensive. What you ultimately decide as a customer should depend not only on the quantity but also on your own preferences and the exclusive content of the respective provider. Those interested in superheroes and intergalactic battles will probably enjoy a Disney+ subscription the most. Although Amazon Prime offers a significantly larger number of films and series compared to Disney+ for the same monthly standard price, Disney scores with exclusive in-house productions from the superhero and cartoon universe, where superhero fans get their money’s worth. A Disney+ subscription is also worthwhile for Star Wars fans. In addition to the rights for all Lucasfilm productions, Disney+ is busy producing exclusive Star Wars spin-off series. Netflix, on the other hand, offers a good mix of old classics and new productions to suit all tastes. Subscribers can also access a variety of award-winning Netflix original productions that many movie lovers would hate to be without, such as the nine-time Oscar-nominated Netflix film, Nothing New on the West. In addition to the available content, the number of devices on which you can stream at the same time should also play a role. Disney+ is the most generous here, allowing four devices to be used at the same time, while Amazon only allows three devices for the same standard monthly price. With Netflix, parallel streaming on multiple devices is only possible from a tariff of 12.99 euros per month.
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