In April, the company announced that it had fewer users in the first quarter of this year for the first time since 2011. For the second quarter, Netflix then indicated a loss of another 2 million subscribers.
Netflix currently has 220.7 million subscribers worldwide. The company believes that the bottom has been reached for the time being. In the summer period, the streaming service expects to gain 1 million subscribers again.
According to experts, the decrease in the number of subscribers is partly due to the price increases of the platform. Some people would find their Netflix subscription too expensive as a result. Netflix faces stiff competition. Web retailer Amazon and entertainment giant Walt Disney have been working on their own streaming services for some time now.
By making new seasons of popular series, Netflix hopes to tempt people to remain a customer for longer or to come back to the platform. The fact that the decline in the number of subscribers was limited last quarter is therefore mainly due to the new season of Stranger Things, which many people wanted to see.
In addition, Netflix still manages to grow in Asia and the Pacific. In this way, the company has partly compensated for the loss of customers in Europe and the United States in recent months