After announcing its first loss of subscribers in more than 10 years in the first quarter of 2022, streaming giant, Netflix, is reportedly ready to start streaming live content according to information reported on May 13. by Deadline.
Between streaming and live broadcasting
Netflix is breaking new ground to win over potential customers. The American media Deadline revealed that the Californian company is exploring the possibility of broadcasting some of its programs live.
8 million new subscribers: the good growth of Disney+ at the start of 2022
Since its launch in 2008, Netflix has remained faithful to its founding principle: to be a catalog that offers series, films and documentaries in streaming on demand. This change in policy could allow it to reach a wider audience in a sector still dominated by linear television.
The service could broadcast episodes of live reality TV such as the aptly named Dance 100 American dance competition or shows. At the moment, the feature is still being discussed within the teams.
Netflix seeks to make a profit by reducing the cost of producing the programs they offer. Indeed, a live broadcast is significantly cheaper to produce than a series. By way of comparison, the cost of an episode of The Crown is estimated at 13 million dollars, while the budget for a reality TV premium like Koh-Lanta is only 500,000 euros.
Netflix shows the fangs
Through live streaming, the streaming platform hopes to compete with its rivals. Amazon Prime Video, Disney+ and Apple TV+ have all already offered live content ranging from the Oscars ceremony to football competitions.
Netflix posted a loss of around 200,000 subscribers in the last quarter after 10 years of growth. Netflix’s competitors are no strangers to this drop. Between the first quarter of 2020 and that of 2022, its market share fell from 55.77% to 45.2%. To fill the gap and reassure investors, the streaming platform plans to introduce advertising by the end of the year to be able to offer cheaper subscriptions and reach a wider audience.
Netflix is also banking on new ways to attract new users. Last November, the American company released its first mobile games based on the success of its licenses, such as Stranger Things, and accessible through a subscription to the platform. A way to enrich its offer to appeal to as many people as possible.