Just five months after its commissioning, tudum already sees part of his staff be sacked. the Netflix companion sitewith strong editorial aims, was introduced at the end of last year by the SVoD platform to offer ” from exclusive interviews, filming secrets, bonus videos, and more », all in parallel with his films, series and documentaries.
These layoffs come as Netflix announced last week that it had lost subscribers for the first time in 10 years, and while morale is already at half mast among some employees of the Californian giant. Netflix, which did not wish to give more details on the exact reasons for these job cuts, nevertheless specified to TechCrunch that they concern both contract workers and full-time employees. The American media indicates for its part that at least eight editors and an editorial manager have announced on Twitter that they have been dismissed.
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It’s unclear if other Netflix divisions are — or will be — affected by this wave of layoffs, but Tudum remains online at this point. ” Our fans’ website, Tudum, is an important priority for the company “, assured a spokesperson for Netflix to TechCrunch. Remember that to propel Tutum, Netflix had poached journalists from several recognized American media. Some of these new recruits were therefore pushed out, even before they had been able to contribute significantly to the development of the site and its editorial offer.
For Netflix, the current priority seems above all to limit its expenses and extract more money from its users. To do this, the platform relies both on a further increase in the price of its subscriptions … but also on the addition of advertisements for certain formulas. The service also wants to launch a feature that would charge extra for sharing accounts.
If implemented well, these changes could be a double-edged sword for Netflix. By seeking to improve its revenues, the firm could indeed lose more subscribers, while its prices are already significantly higher than those of certain competing platforms, such as Disney+, Amazon Prime Video or Apple TV+.