bhello natural perfumes! If even an iconic fragrance like green tea Of Elizabeth Arden reinvents itself in an optics clean with its new edition Citron Freesia, then it means that the change is now underway. After all, today more than ever, it is concrete actions that count. AND, faced with the climate alarm, perfumery certainly cannot stand by and watch. Above all because, according to the data of the Beauty Report 2022 Of Cosmetics Italy, is the third product family in the entire beauty sector with a value of 1,084.5 million euros. So make way for biodegradable juices, refills, lightweight bottles and recyclable packs.
Natural perfumes with sustainable and organic ingredients
On the content front, the breakthrough came in 2022 with J’Adore Parfum d’Eau Of Dior.
With this fragrance, the Maison has in fact reinvented the most intense and concentrated eau de parfum and succeeded in doing so without the slightest trace of alcohol.
Inside the natural perfumes only ingredients from organic crops (Getty Images)
The master perfumer Francois Demachy he has orchestrated the jus with a persistent mixture based, however, on water and full of ingredients green-oriented. To create it, a nano-emulsion technique under high pressure was required. The result? A milky and enveloping trail with jasmine, magnolia and Neroli Pays. The latter – as multifaceted as it is natural and, above all, organic – was obtained thanks to an exclusive partnership with the young producer Christelle Archer.
But the choice of ingredients was also decisive for Chloé Nomad Jasmin Naturel Intense with notes of date, pear, vanilla and sandalwood, all of 100% natural origin!
Natural perfumes: no waste! Here comes the upcycling
However, the focus remains on all those raw materials whose processing still involves a lot – not to say too much – waste! One of these is the rose. «The rarest ones come from Arab countries – he underlines Simone Andreolinose and founder of the homonymous brand – but in general it is a very expensive raw material because its distillation has a decidedly low yield». However, this does not necessarily have to lead to a waste of resources in the production phase. As demonstrated Guerlain that for his Aqua Allegoria Strong Red Rose has experienced a process of upcycling and, with the unused portions of the Queen of Clubs, birthed a new note fruity and fishy.
Always Guerlain continues to make great strides in this regard. The olfactory compositions of his new collection of fragrances Aqua Allegoria Harvest they are approximately 95% of natural origin and their ingredients are harvested by handas it used to be, thanks to close relationships with sustainable and responsible suppliers.
Even artistic perfumery becomes natural
Of perfumes greens there are plenty of them in the niche industry as well. Think, for example, of those of the brand Brumee. For this craft project, Dr Waltch she even relied on her pharmaceutical experience. The result is a line of “healthy” fragrances without alcohol and with natural ingredients. As Pine Tree + Vetiver which, balsamic, helps to reconnect with the surrounding environment.
But also the brand of artistic perfumery Bond No.9 has launched its first all-natural fragrance. Is called Scent of Peace Natural and is inspired by the many oases of peace that are hidden in the Big Apple. With notes of lemon, blackcurrant, petitgrain, raspberry, damask rose, cedarwood and musk. The trail was orchestrated by master perfumer Michel Almairac with only vegetable ingredients and essential oils.
«Creating a natural fragrance was a great challenge – says the founder of the brand, Laurice Rahmé -, we had this ambition for a long time but the key was to find a perfumer willing to work only with ingredients greens. Noses usually don’t like to be restricted. But in the end we succeeded.”
“Green” perfumes and eco-designed bottles
On the front of the bottle, now everyone, from Giorgio Armani to Prada, focuses on refilling. The first to introduce it, in unsuspecting times, was Muglerfirst with Angel and then with Aliens.
Today, however, we are also looking at saving glass and plastic. The bottles become lighter but no less luxurious. Furthermore, materials that are easy to dispose of are preferred. The 100ml bottle of Flower by Kenzo L’Absoluefor example, has 15% recycled glass and a cork surlyn slightly shortened to reduce the raw material by 25%.
While the carton of the external packaging, in addition to being scarce, now comes from responsibly managed forests, with all the necessary certifications.
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