TOa day was dedicated to the beauties of the olfactory world National Perfume Day established by the Perfume Academy, today, 21 March. THEThe perfume is a real journey into emotions and aromas. Aerial, emotional, sensorial: it leads us to the search for new sensations and lost memories.
An unmissable opportunity to get to know the rich world of fragrances and noses, through events and workshops.
National Perfume Day, the importance of fragrances
Established in 2017, the National Perfume Day was conceived precisely to celebrate this particular world. Italian event, it actually spread to both the United States and Great Britain, thanks to Foundation USA fragrances And Foundation UK fragrances where it is celebrated for a whole week.
Now in its sixth editionin correspondence of the first day of spring, on March 21, it wants to be a symbol of renewal and of the awakening nature.
«We want to dedicate this day to the people who choose to make the small but precious daily gesture of perfume. But also to the numerous companies and professionals who create each fragrance, making it a unique, always renewed and engaging experience “he explains. Ambra Martone, President of the Accademia del Profumo.
On the other hand, a simple splash is enough to revive memories and sensations. “The fragrances release emotions that make us feel good, that refer to pleasant emotions, also perfuming our mood”, continues the President.
The initiatives in Milan for the National Perfume Day
For this reason the initiatives for the occasion are many.
From cinema to scented pedaling …
For those who want to get closer to the world of perfumery, there will be meetings that they will tell the story and the world of fragrances, in collaboration with some institutions in the sector as the Perfume Museum of Milanthe Casa del Profumo di Santa Maria Maggiore, some botanical gardens and the Profumalchemico Museum of Ferrara.
On Monday 21 March at 9 pm at the Cineminio in Milan, an unprecedented version of Thelma & Louise. Ridley Scott’s classic will in fact be reinterpreted in an olfactory key, underlining the close relationship between perfumes and films thanks to 25 selected smells combined with the film.
Also in Milan, from 5 pm there will be an appointment in Piazza Duomo for the Scented Ride to underline the role of sustainability also in the world of perfumery.
… To meetings for the little ones
Also in Milan, Sunday 20 on the occasion of Bad Season Day: Spring is Coming! at the Biblioteca degli Alberi, will be held on Little Noses – The smell explained to children (olfactory laboratory for children aged 6 to 10).
The importance of smells will be explained, how to recognize them and how the sense of smell is fundamental for memory.
Perfumes or cocktails?
Taste and smell they are two of the senses closely connected to each other. This is why Abaton has thought of a journey through cocktails and fragrances, combining them to enhance the concept of synesthesia between these two worlds.
In fact, both are made up of ingredients, often identical but interpreted in a different way.
In dealerships and in the best cocktail bars, as well as on the distributor’s social pages where you can also find the list of addresses, you can participate in the No Perfume No Party to discover the art of mixology thanks to aromas, flavors and fragrances in creations that enhance both taste and smell.
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