From the rise of Twitter and the appearance of Instagram, to Nati Jota Many things happened to him that he could never have imagined. He went from studying journalism at TEA to arriving at ESPN at just 20 years old thanks to his spark in the birdie network; from writing a love book to making mobiles at the 2018 World Cup in Russia. The power of his ingenuity and the networks seem to have no limit. Now, at 27 years old, he is committed to the independence and freedom that this generates. Something that led her to choose to do a streaming radio program that started in a pandemic and is still surprising today with its reach.
News: How do you find it this summer 2021 with the program “No one says anything”?
Nati Jota: It’s half vacation and half work, I finish at 13 and we’re coming to the beach. The truth is that in the work part, in the program, I feel very comfortable. It is a space that I found, somewhat by surprise, a year ago in the midst of a pandemic. First each one from home by Zoom, half depressed, but it ended up being something beautiful that I really didn’t imagine. I’m very happy.
News: What are your other projects?
Jot: I am always working with my social networks, making content and working with brands, which nowadays is an important part of my job, which gives me independence. TWe have our own medium which is our networks. That makes us not depend on anyone and be able to choose more freely what you want to do and what not.
News: Is the fact of not working on television something that you chose or that happened?
Jot: I always worked with my networks, so working on ESPN or Telefe complemented it. The program on ESPN ended two years ago, but it was a super important stage in my life, there I learned about television and the media. I entered when I was 20 years old and left when I was 25, they were two years of professional and personal growth. In a few weeks I’m going to be replacing Darío Barassi in “100 Argentinians Say” and I love the idea of driving, it’s kind of what I aspire to. It is a good opportunity to show that side that I do not have so exploited.
News: Of all the jobs you had, which one did you like the most?
Jot: Make mobiles wherever you put me, all my life, but I felt more identified with something that did not last long, which was the program “In which hand is it?”, with Chino Leunis on Telefe, at first I made mobiles from squares or different points from Buenos Aires and it was great. That was the first time I felt like I was driving and there I said: “this works for me and I like it”.
News: What do you feel you have left to do?
Jota: I would like to write another book, but now I am zero inspired and for me they are moments. I don’t know what to write about either, but it’s something I really like and I feel very comfortable. And I would love to drive something of my own too. I know I’m fine and I feel good in what I’m doing and if it doesn’t come I also really enjoy what I do, communicate on the networks or in the program.
News: You usually talk a lot about love and bonds, is it something that you would deepen in another book?
Jot: I deal with the same issues but I feel that my perspectives are changing because I grow up and because things happen to me. But I do like to talk about love and bonds. I started my first book when I was 19 and I finished it when I was 22, but I had never been with a girlfriend. After that, a lot of things happened to me that I think I had to write, it’s a totally different perspective today, since I’ve been single for a while. I don’t know if I want to write about it, but it’s a topic that I find totally amusing and that I have a lot of wisdom about (laughs).
News: Who is Nati Jota?
Jot: I am many things, and I like to be, not identify with just one. I always say that I want to conquer the world because I wrote a book, I like the networks, I like TV, I like the radio, I would love to act at some point, I kind of want to do everything. Many say that the one who squeezes a lot doesn’t cover much as a bad thing and perhaps I like to cover a lot and squeeze a little.
News: How much anxiety does it generate to be always with the cell phone and the networks?
Jot: I think I’m very anxious, but I’ve always been that way and I do think I use my cell phone a lot, that I’m very attentive. I waste a lot of time doing nothing, looking at I don’t know what. I question that a bit, not so much that I always have to be uploading things, I upload when it suits me and when it doesn’t, I don’t upload. Sometimes I think what I do when I’m not on the cell phone, what I am when I’m not hyperstimulated and hyperconnected. I feel like we don’t know how to be alone nowadays.
News: What do you enjoy most of what you generated these years?
Jot: I enjoy having people who like to listen and read what I say. Also having spaces to enjoy with my family, make my decisions, have my little apartment and be able to enjoy it. Being able to play ball, the simple thing, I am zero fussy with clothes and luxuries. I am quite simple.
News: Why on your Instagram account does it say that since it was assumed broken it is free?
Jota: We are all a little broken, I put that because when I separated I was super sad and I kind of tried not to talk so much on the networks. It was hard for me, imagine that I always liked to talk and theorize about love and heartbreak. It was the moment in my life when I had more things to say but I wrote them somewhere else and tried not to be talked about anymore. Then it was talked about again in the media because he became a boyfriend with another well-known person (Ivana Nadal) and was directly linked to me. That was when I assumed I was broken before everyone, I said this hurt me and it hurts me, and there I felt relief. I feel like I fixed myself at that time, I was able to connect with a lot of things I wanted to express that I hadn’t said. I felt very good going against what I see on TV that everyone says they are fine, I said that I felt bad, that it hurt and there I felt that I fixed myself.
