NASDAQ title Tesla share – study reveals: This is how Elon Musk’s behavior affects the decision to buy a Tesla

• Those interested in electric cars are not averse to Tesla
• Elon Musk’s polarizing personality in focus
• Heatmap study shows surprising results

Few people are as polarizing as they are Elon Musk. He always has sensational visions and likes to provoke. One headline follows the other – but not always only positive, the Tesla boss also receives a lot of negative attention.

Potential electric car buyers are not averse to Tesla

While Musk’s opponents might think he’s alienating potential customers due to his polarizing nature, a new study by Heatmap, conducted by Benenson Strategy Group in November 2023, suggests that Elon Musk as a person doesn’t play much of a role The decision to buy a vehicle from the electric car pioneer plays a role, as Teslarati recently reported.

The study surveyed 1,000 American adults who said they would like to have one in the future Electric car wanting to drive. When asked “Has Elon Musk made you more or less likely to buy or lease a Tesla?” In February 2023, 36 percent said that the Tesla boss had made it “less likely”. In November last year, however, the figure was only 27 percent, while 35 percent of those surveyed now said that the billionaire made it more likely that they would buy or lease an electric car. Meanwhile, 46 percent of those surveyed said that Elon Musk had no influence on their decision.

The fact that Elon Musk definitely has a negative impact on the Tesla brand is probably a bit exaggerated.

Editorial team finanzen.net

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