According to Apple boss Tim Cook, the negative consequences of global warming also pose major challenges for companies.
“There is probably no bigger crisis than climate change. You don’t just have to look at the droughts, the forest fires and the heat this summer,” said Cook in an interview with the German Press Agency in Thisted in the Danish region of Nordjylland. The US group operates a solar park there together with a Danish partner, from which Apple’s European data center in Viborg is supplied with electricity.
“All of these events constantly remind us of how important climate protection is.” It is therefore in the best interests of shareholders for companies to address climate change. Cook emphasized that his company’s environmental policy was not a marketing measure or so-called greenwashing, i.e. an attempt to give itself an environmentally friendly and responsible image to the public without there being a sufficient basis for it. “I think greenwashing is reprehensible. If you look at what we do, it’s hard work.”
According to Apple, its offices, stores and production facilities have been climate neutral since 2020. The iPhone manufacturer has also committed itself to being completely climate-neutral by 2030. This promise not only covers Apple’s operations itself, but also the entire supply chain and the ecological footprint of Apple products. The electricity consumption of the devices themselves is also included in the calculation.
Cook emphasized that the field of solar panels used by Apple in Nordjylland is an example of his company’s climate protection activities. “We have also made 30 percent of Apple Watch components from recycled materials. We have reduced our packaging and will remove all plastics from packaging by next year.”
In the interview, Cook also addressed the accusation that Apple was making it too difficult for its customers to repair products with the Apple logo themselves. When it comes to the “right to repair,” Apple has “already done so much.” “We have so many people who are certified to do repairs. And if you want to do a repair yourself, we provide you with tools and procedures so you can do the repair at home.” But a lot of people didn’t want to do that. “You want to go to someone who is used to fixing things. And so we try to make finding a service provider as easy as possible.”
In premarket NASDAQ trading, Apple shares temporarily lost 1.22 percent to $170.29.
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