Apple recently suffered a setback in the important Chinese market: According to analysts, the best-selling smartphone in the region no longer has the Apple logo on the device – instead, a Chinese competitor is now in the lead.
• Jefferies reports rising smartphone sales in China
• Apple’s iPhone 15 but with a slump in sales
• Huawei new market leader
According to a team of analysts at Jefferies, smartphone sales in China have developed positively year-on-year. According to the experts, devices with the Android operating system were particularly in demand – iOSDevices from Apple were left behind and even had to accept a more than significant defeat in terms of sales figures.
Huawei overtakes Apple
As CNBC reports, citing Jefferies’ monthly report, Apple suffered a significant double-digit decline in sales of its iPhone 15. This means that the Apple device has lost enormous popularity in the important Chinese market, while the iPhone 15 is achieving better sales in Apple’s home market than the previous model.
According to Jefferies, the beneficiary of the Apple crisis in China is a Chinese company: Huawei. Xiaomi and Honor, all of them Chinese smartphone manufacturers, have also been able to increase sales in their home market, some of them significantly. In particular, the Huawei group, which is outlawed in the USA and which, according to analysts, has taken the smartphone crown from Apple, was able to score points with Chinese buyers with its recently introduced Mate 60 Pro. The device is powered by a new generation of Chinese-made chips.
Competition is not Apple’s only China problem
But increasing competition from smartphones from Chinese manufacturers is just one of the problems Apple faces in the Chinese market. The persistently difficult economic situation in China is a problem for many companies. In addition, Sino-American relations continue to be difficult: Most recently, the People’s Republic banned employees of local governments and state-owned companies from using iPhones. At the same time, China is doing its best to catch up with the US in terms of chip development and has announced billions in support for the domestic chip industry. The country is reacting to an extensive package of sanctions from the USA that denies China access to machines for chip production.
Apple in a two-front war
All of this is bad news for Apple, because the fact that the company has been caught between the fronts in the dispute between the USA and China seems clear according to the Jefferies analyst report. The experts therefore do not expect that the trouble for Apple in China will go away in the near future but also expect clearer consequences across the group: “We assume that the weak demand in China will ultimately lead to the worldwide iPhone Deliveries will be lower than expected,” CNBC quoted the experts as saying.
Editorial team finanzen.net
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