The well-known label for children’s clothing returns to Pitti Bimbo with new proposals dedicated to sustainability
Nanan, the “Made in Italy” company focused on children’s clothing, was present at the 96th edition of Pitti Immagine Bimbo, the most important fair in the baby and children’s clothing sector, held in Florence from January 18th to 20th , represented with an innovative and sensational collection. After a phase of renewal that began last year, the brand intends to continue and expand its growth course on the international markets. The appointment of Catrinel Marlon, model, actress and director, as Creative Director has brought an important added value to this mission: Also thanks to her previous experience in the film and fashion industry, Catrinel Marlon is the perfect personality to develop the brand in the field of visual communication and advertising to make it even better known.
FW23 children’s collection
The FW23 collection is an interplay of sweetness and naturalness that cements Nanan’s reputation as one of the most iconic and exclusive brands in the world of childhood. Brand new at Pitti Bimbo is the Fluffy Elegance line, a delicate collection of rompers that will wrap your child in a soft, motherly hug. The cashmere fibers used to make the garments are obtained through sustainable processing in accordance with European standards, just as the sheep are raised and sheared in an ethical and cruelty-free manner.
Each part of the collection is unique: the focus is on timelessness and sustainability, as well as the use of materials that should be given a second life. Hence the inspirational theme “Seasonless”: a new concept to overcome the traditional seasonality. The first part of the collection, designed for toddlers, focuses on basic garments, where chenille, organic cotton jersey and yarn are dyed in pastel tones such as pink, light blue, beige and white. For a more glamorous look you can move in the palette of natural tones from “Natural Green” to “Classic Blue”.
The second part of the collection, dedicated to the Baby line, aims to celebrate the resilient potential of nature, which triumphs over every seasonal succession with its spontaneous metamorphoses. This principle allows each garment in the collection to be used in a versatile and sustainable way, aiming at a deep reconnection with the cycle of nature. Behind every fabric and every detail hides a careful selection to minimize the impact on the environment, without sacrificing modern and careful processing.
In the first baby collection “Biscoff Bear” the focus is on cosiness and sweetness thanks to soft “handwool” fabrics, while the color palette is characterized by soft colors: a delicate alternation of grey-mélange, natural white and caramel is combined with delicate checks and soft Cord fabrics combined. The second theme Baby “Over Blue” is a Classic Modern whose “color world” is enlivened by micro patterns and flannel checks. The glamorous touch of the wool hand knit jacket and pant suit in ultramarine blue cannot be overlooked: a classic look that is even more delicate when complemented with a cream-colored teddy fur. The third theme is dominated by a color world called “Mix of Nature”: The color palette consists of a delicate alternation of soft and light tones, such as sugar paper, creamy beige, milky white and vintage blue. Retro patterns such as knitted herringbone, checked and microcheck are increasingly shaping the mood of the collection and at the same time give it a touch of timelessness.
Interior
In addition to the more classic lines that make the brand known and loved by mothers all over the world, Nanan presents its first Made in Italy black lacquered bedroom set, a complete novelty on the baby and children’s furniture market. What may seem like an unusual choice for the industry is in fact an innovative style proposal that responds to increasingly demanding market demands. The BLACK EDITION collection includes a line of furniture designed to furnish the children’s room, giving elegance and style to such an intimate and important family space. The cot with a modern and essential design is made of fine wood painted black that gives a refined and evocative effect. The frame with its rounded corners has movable side rails that can be raised and lowered to make the crib lighter. The frame can be fitted with castors to easily move the bed.
An elegant chest of drawers with large drawers and a baby bath, a practical piece of furniture with a removable changing table and inner tub complete the BLACK EDITION series. All furniture in the BLACK collection is durable and can be reused even as the child grows and their needs change. The furniture knobs feature the iconic black bear, but can be replaced with simpler handles. Thanks to the black lacquer color, these elegant and exclusive pieces of furniture fit into every room of the apartment. Refined but at the same time practical and comfortable, Nanan reconfirms itself as a label where elegance and comfort come together to meet the needs of mothers and the dreams of children.
