The presenter speaks for the first time about her new commitment to Mediaset and the break with the past in Afternoon Five
In September, when Afternoon Five will reopen its doors after the summer break, Canale 5 viewers will find themselves faced with a very different format from the one they were used to, and not only because the journalist will be at the helm of the afternoon program Myrta Merlinarrived at Mediaset after 12 years of management de The air that blows on La7, but also because with the farewell of Barbara D’Urso the cut of the program will also change.
Stop the Gossip at Afternoon five
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At the basis of the end of relations between Mediaset and Barbara D’Urso, decided by Pier Silvio Berlusconi himself, there was also the need to give a break with the past and aim for different information, less related to gossip and the “shock stories” between surprise envelopes and commentators ready to raise the tone of the discussions. Myrta Merlino herself confirmed the change of course in the first interview given after the presentation of the Mediaset schedules for the next television season.
Myrta Merlin’s first words
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The journalist, interviewed by The printexplained in no uncertain terms what the Canale 5 audience will have to expect from new Afternoon Five: “No gossip, I’ll do popular news. I think the housewife from Voghera no longer exists. They are women and mothers like me and they have my own curiosities and my own fears. Pier Silvio convinced me: reason and feeling can be in the same plan”.
The new afternoon line five
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Afternoon Five, however, will not become a copy of The air that blows. Mediaset’s audience is very different from that of La7 and the goal of the network is always that of ratings. If that’s true there will be no room for gossipMyrta Merlino specified that “it will be a gravure with many facets and all the colors of life. There will be light news, but they will be treated with seriousness and rigor together with the VIPs of the show”.
How Myrta Merlino was convinced by Pier Silvio Berlusconi
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It was the decision of the company to convince the Neapolitan journalist to switch to Mediaset change the editorial line in the afternoon of Canale 5: “The line of Pier Silvio Berlusconi who does not want to mix news and gossip? This is the editorial line that convinced me to change plans and life. I believe that reason and feeling can be in the same program”.
The company has changed in recent years and even at Mediaset they seem to have realized this: “The Mediaset management have caught the wind of a new era, there was a time when generalist TV was above all leisure, dream, escape, while today in a world that is so difficult to understand, with a growing sense of uncertainty and fragility, information must be simple and clear, for everyone, but it must provide tools for orientation. A compass”.
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