Linda Yaccarino has a long experience in advertising. He also has a background in government positions.
Linda Yaccarino is the new CEO of Twitter. SOPA Images Limited / Alamy Stock Photo
A tech billionaire Elon Musk’s owned social media service Twitter has got a new CEO. Takes the lead of the service Linda Yaccarino.
Musk says that he will still remain on the company’s management team, responsible for its design and the introduction of technologies.
– I welcome Linda Yaccarino as Twitter’s new CEO, Musk said in his tweet.
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Yaccarino has previously served as head of advertising for the film and television company NBC Universal. Twitter has struggled with ad revenue under Musk, so Yaccarino will be expected to improve that. Many advertisers have left the service since Musk took over.
Yaccarino will start as managing director in about six weeks.
About that reported the news agency AP.
Also has a background in politics
Yaccarino served as NBC Universal’s head of advertising for 12 years. In the social media service about working life, Linkedin Yaccarino saysthat his team has generated a total of $100 billion in ad revenue for NBC Universal since 2011.
Yaccarino also has a political background. Former President of the United States Donald Trump appointed Yaccarino to the Sports and Nutrition Council during his term, where he served for two years. His mission was to inform Americans about healthy lifestyles. The current president, Joe Biden during Yaccarino operated the coronavirus vaccine program in the board of the advertising campaign.
Musk has stated in the past that he will step down from the Twitter leadership after finding a sufficiently foolish follower to replace him.