Mulberry and Courrèges rely on Digital ID

The British leather goods specialist Mulberry wants to equip its products with digital IDs and Courrèges also works with this tool.

The company will bring digital product information to all of its leather goods by 2025, CEO Thierry Andretta said at the Global Fashion Summit in Copenhagen on Wednesday. He was part of the panel talk “Traceability and Transparency for Systematic Change”, which also included EON boss Natasha Franck.

The US software company, which has a focus on digital IDs, is helping Mullberrt to integrate this tool into its products. The first pieces to be equipped with the digital badge are the Pre-Loved bags, which come from the circular economy program “Mulberry Exchange”.

By providing Mulberry’s products with the Digital ID, authentication and resale of the products becomes easier as all relevant information such as model, color and place of manufacture is stored. Customers can scan the label with their mobile phone and thus get access to the information and other services that are provided in the cooperation between EON and Mulberry. Additional options include services such as authentication, repair and resale.

“We take great pride in creating objects that will last, be loved and be passed on to the next generation,” said Andretta. “Through digital ID, Mulberry can offer its customers more transparency about the unique life cycle of our products, offer services such as lifetime repair, buyback and resale, and ensure that each bag can have multiple lives.”

The implementation of the first digital IDs is planned for this month.

Courrèges also relies on Digital ID

Even before Andretta speaks about the introduction of the digital ID card at the talk, Adrien Da Maia is one of the panellists at a talk in Copenhagen on the topic of retail. The Courrèges CEO also talks about using the Digital ID. Like Mulberry, the French fashion house relies on EON as a partner.

When he joined Courrèges two years ago, he began networking with partners to facilitate the ID tag aspect, says Da Maia. This should make resale easier and make more data available. But the process is not only made easier for consumers, the aspects of authentication and customer satisfaction are also improved for the resale platforms through a faster procedure.

Da Maia is in the talk with Vestiaire Collective CEO Maximilian Bittner, whose resale platform the Courrèges boss sees as a potential partner for this digitization step.

Bittner is also certain that the digital ID is a good solution to sell second-hand clothing more easily. “Instead of going to our app and filling in what material, colour, size, model and sub-model the product is, in an ideal world you just scan it, it fills everything in and it’s uploaded,” says the CEO of the resale platform.

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