Stexy, inclusive, feminine. In a word, Mugler. The Maison founded by the legendary Manfred Thierry in 1973 is today one of the most followed and loved “comeback brands”. The credit is all to be attributed to Casey Cadwallader, the current creative director, who from 2018 to today has re-reading the codes of the past in a cool and body-conscious key, making the creations of the historic fashion house desirable in the eyes of the new generations. Last try? There collaboration Mugler H&M.
Just announced, the last one low-cost collection promises to sparkle – just like the many famous capsule collections signed by the Swedish house in the past, which immediately sold out (just think of Moschino, 2018, or Versace, 2011).
Low cost with a Couture rhythm
Allowing everyone to have an iconic Mugler piece in their closet, the main purpose of the new co-lab. Starting from the basic quality of the pieces: clothing and accessories for men and women, with affordable prices and Haute Couture cuts. «From the first moment, I wanted this collection to be truly Mugler-style. The details and quality of each garment for H&M had to reflect the excellence of the brand» declared the designer. A project signed, in the early stages of the project, also by the founder himself, who passed away in January 2022.
Ann-Sofie Johansson, creative consultant of H&M, and the stylist Casey Cadwallader (Photo: H&M).
“We were all honored to meet Manfred, who was involved in the early stages alongside Casey. And today we are proud to celebrate Manfred Thierry’s legacy with this collection,” he said Ann-Sofie Johanssoncreative consultant of H&M.
Mugler H&M, a sexy and inclusive collection
A powerful and impactful co-lab, which in addition to the king of power dressing of the eighties together with Gianni Versace, celebrates freedom, self-expression and diversity – themes dear to the new entry Casey Cadwallader. Starting from re-reading of archival piecesa practice for the designer: just think of his latest Fall-Winter 2022/2023 fashion show staged in Paris.
The Mugler H&M campaign
In the first shots released by H&M and in the presentation music video, a diverse cast of icons, artists and friends of the brand parade. Interpreters of the accessible must-haves of tomorrow, Amaarae, Shygirl, Eartheater and Arca, who have worked closely with producer Ashland Mines to create an exclusive anthem for the dedicated Mugler H&M campaign, to the tune of a revised version of Stardust Of Music sounds better with you (1998).
Mugler H&M, the unmissable pieces
Sifting through the frames of the clip, it is immediately the corsetry of yesteryear, together with the cut-out short dresses that closely resemble the mythical model Flintstone of the nineties and on futuristic suits. And then the second-skin effect trousers loved by the century too Sharon Stonei neon sheath dresses or jewelupdated according to the style of the latest collections of the fashion house signed by Casey Cadwallader.
The image of the Mugler H&M campaign (Photo: H&M).
Finally, his signature for Mugler: i stitched jeansthe cropped jacketsi body in shaped lycra with a peek-a-boo effect. In addition to belts with the “M” logoThe latex boots hey pvc heel sandals. Summing up, the most desirable cults of the Maison today and yesterday.
A look from Thierry Mugler’s Spring Summer 1999 Haute Couture collection (Photo: Daniel SIMON/Gamma-Rapho via Getty Images).
Coming to stores and online
To observe them closely and find out all the prices, we will have to wait a little longer. From the first previews, it is clear that lovers of clubbing aesthetics will have something for their teeth. And while waiting for the H&M Mugler collection to arrive in stores and online – the date to mark on the agenda is theMay 11, 2023 – all that remains is to fill in the wishlist.
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