One of the trends of recent times has to do with vehicle aesthetics.
It is that beyond what the most exquisite and demanding eyes look for, a vehicle is considered a savings instrument, in many cases, so that services that help maintain its value or even raise it, take center stage.
In this way, treatments that improve bodywork, such as deep engine cleaning, are among the best known.
Among them, the following stand out: complete interior cleaning, in which the seats are removed; steam engine cleaning; the polished ones; liquid glass; polishing and restoration of optics, among others.
Historically, the world around cars moved passions.
It is in this context that at the very beginning of the pandemic, a passionate detailer, who worked in another field with her husband, a long-term worker at the Post Office, decided to reinvent themselves and start the vehicle aesthetics business.
After months of constant search, they found a place on Av. 9 de Julio and Venezuela, 10 blocks from the Obelisk, in the heart of the city of Buenos Aires, to which they gave a particular aesthetic almost like an “operating room” Verónica defined , owner of St Car Detailing.
For those who are passionate -or simply who see it as an investment in the future-, he recommends:
– Do not wash the car in the sun, because the paint scratches a lot.
– Avoid “car washes”, since they do not use the corresponding tools and products and the paint is ruined, which means “money wasted”.
– For more precise advice, go to St Car Detailing to personally explain how and with what approved products to maintain it in your own home.
Being a woman in this profession is what Verónica highlighted as a challenge, although it was not an obstacle for the development of the activity.
In fact, they emphasize that the customer who wants to purchase this type of service is looking for something more that is precisely quality, value, but also the confidence that “it is not just a car, but much more.”
In this sense, responsibility, guarantee at work, delivery in a timely manner are fundamental, from St Car Detailing the motto “the key is in the details” stands out below and they highlight as their differential the handling with previous shift, to Collaborate with the client organization.
Since then, its general public is mostly exclusive and select, which is gaining more and more strength.
The services most requested by St Car Detailing customers are steam engine cleaning, complete interior cleaning and polishing, ideal for pre-sale.
The path to undertake is full of challenges. Verónica mentioned that the biggest one they faced was learning to reset and not procrastinate what she called “the desire to carry out the job of their dreams” that today is a reality.
In this sense, he highlighted what resulted in the brand’s slogan: “The key is in the details”.
You may also like
by CEDOC