Luxury online menswear retailer Mr Porter celebrates American designers with a campaign and capsule collection.
The exclusive Mr Porter in America collection launches October 19 and features 40 brands with more than 600 pieces including ready-to-wear, footwear, accessories and fine jewelry.
The collection aims to celebrate American menswear and features designers such as Tom Ford, Ralph Lauren, Thom Browne and Bode, as well as Rhude, Gallery Dept., The Elder Statesman, Shay, Foundrae, Sid Mashburn, Jacques Marie Mage, Eliou, Santangelo and Luis Morais.
As part of the capsule, Mr. Porter will also launch twelve new brands on its website, including Cherry LA, Greg Yuna, Jeff Hamilton and Collina Strada. The online retailer for men’s fashion wants to promote American craftsmanship and creativity.
Mr Porter focuses on American brands
Highlights include Bode’s homage to US tourism, Tom Ford’s Texas-inspired capsule and Rhude’s Napa Valley collection.
The “Mr. Porter in America” collection is celebrated with a global campaign that showcases America’s coastal culture, nightlife and streetwear, as well as the pioneering spirit and essence of adventure in the great outdoors. There will also be exclusive editorial content across Mr. Porter’s platforms, including a look inside The Elder Statesman’s Los Angeles factory, an interview with New York jeweler Greg Yuna and a report on Miami’s burgeoning nightlife districts.
“The US has always been a strong influence on us artistically and commercially,” said Sam Kershaw, Purchasing Manager at Mr Porter. “From established brands like Tom Ford and Ralph Lauren to contemporary talent like Cherry LA and Gallery Dept. we are proud to be able to offer our global customers this unique and one of a kind collection.”
The designs of the “Mr. Porter in America” collection cost between 30 and 33,200 euros.
This translated and edited post previously appeared on FashionUnited.uk.