Amazon sees further progress in the fight against the sale of counterfeit products on the platform. In the past year, more than six million items were confiscated and disposed of, the world’s largest online retailer said in a report published on Tuesday. The year before, there was talk of around three million stopped counterfeit products.
At the same time, Amazon recognizes that its measures have a deterrent effect. The number of accounts that “actors with bad intentions” want to create is falling. Amazon stopped six million such attempts in 2020, around 2.5 million in 2021 and just 800,000 last year. Amazon manager Dharmesh Mehta emphasized that further data showed that there was an actual decline in activity act.
Amazon not only sells goods itself, but also acts as a platform for other retailers – product counterfeiters often try to use this as a gateway. That is why the group expanded, among other things, the controls when setting up a retailer account. Eight billion changes to pages with product offers are also automatically checked every day for signs of attempted misuse. (dpa)