In a month’s time, Telenet will also be adapting its older television decoders so that viewers can no longer always flush advertisements. This concerns more than 1 million customers, says the telecom provider.
Last year, Telenet announced that it had made agreements with the broadcasting groups about a new advertising model. They agreed that viewers would have to wait up to a minute of advertising before watching their recorded programs. In addition, the regular commercial breaks in programs could no longer be flushed via the ‘Replay TV’ function.
For the channels of DPG Media (VTM) and SBS (Play), Telenet introduced this system at the end of September on its latest generation decoders, the so-called ‘TV box’. In the meantime, about 400,000 customers have this decoder and therefore also the stricter advertising rules. In the night of 23 to 24 June, the other customers who still have an older decoder follow, that is more than a million.
‘Look back TV’
In exchange for the non-flushable advertising, all customers receive the ‘Review TV’ service, with which they can request programs from the last seven days. In addition, Telenet is also announcing a channel zone where episodes of certain programs from the last 30 days can be found.
Competitor Proximus has already introduced restrictions on the flushing of advertisements, but has not yet gone as far as Telenet. Their customers just can’t fast forward ads when they watch on-demand programs. There are no restrictions for recording or pausing.
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