10 dollars. Converted to 9 euros and 27 cents. That’s how much a ticket for the Super Bowl cost in 1960. Nowadays, that doesn’t even buy a beer. The older generation of American Football fans are watching with wide eyes.
Ask a hundred people about the Super Bowl and many will not be able to tell you exactly what sport it is about. For many people, the billion-dollar event is more about all the spectacle and glamor that comes with it.
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For example, Apple Music pays $50 million annually to sponsor the Halftime show – this year it is Usher. It is striking that the artist himself receives nothing from this. He actually performs ‘for free’. The exposure he receives is of course enormous, with 65,000 people in the Las Vegas stadium, but especially millions of viewers worldwide.
Will Super Bowl 58 attract more than two hundred million viewers in America? There is a lot of speculation about that. That would also be a record. The previous figure was 114.4 million in 2015.
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Forget ‘Nipplegate’, when the 2004 Super Bowl was broadcast around the world thanks to Janet Jackson’s exposed nipple. Twenty years later, the next edition of the most important competition in the United States is already going down in history. Because of another singer: Taylor Swift.
To see all this beauty with your own eyes – and at the same time watch an American Football ‘match’ between the Kansas City Chiefs and the San Francisco 49ers – you pay at least 6,944 dollars, or 6,437 euros. The average price is around 8,400 euros, and those who want a luxury package with premium seats will pay more than 70,000 euros (!) per person.
Some other figures to indicate the popularity of the Super Bowl:
• According to Forbes, the 49ers six billion dollars worth, the Chiefs 4.3 billion.
• 1.1 billion dollarsr: that the Super Bowl will contribute to the economy of Las Vegas
• A thirty-second ad during the Super Bowl costs seven million dollars according to CBS. The production of such an advertisement can amount to three million dollars.
• There will be in the US according to a survey $17.3 billion be spent on food, drinks, decorations, clothing for this Super Bowl. A record.
• During the Super Bowl there will be an estimated 1.45 billion chicken wings be eaten, just like 11.3 million kilos of chips and ten million kilos of ribs. Pizza sales will also increase by 35 percent. And the beer? There will more than fifty million glasses being sold.
• There will also be massive betting on the Super Bowl. About 68 million people will make a bet.
• More than 6,000 ‘media members’ out 26 countries are accredited.