Streetwear brand Unknown London unveiled its AW23 collection on Sunday, which its fans are eagerly awaiting. There are said to be 175,000 customers on the waiting list to purchase the collection.
This is the brand’s second release this season. The company said it wants to reshape the UK streetwear landscape with its “controlled chaos”-inspired AW23 collection, which consists of 21 pieces. The brand hopes to keep its new releases fresh and exclusive with limited-time drops to keep consumers interested.
The British streetwear brand was born in 2015 from a creative partnership between Joe Granger and Callum Vineer. Although Granger and Vineer have no formal training in the fashion industry, they founded the label in response to emerging micro-trends and local demand. Since then, their brand has grown exponentially, guided by instinct and intuition, and is now available at select retailers. A puffer jacket from the brand retails for 195 British pounds (around 223 euros) and T-shirts start at 48 pounds.
This translated and edited post previously appeared on FashionUnited.uk.