Currently, the shopping malls They became a more valued option when choosing where to have dinner or lunch. Overcoming food courts with their crowded tables, a lot of ambient noise and little plastic trays, Shopping centers are betting on customers having a gastronomic passage of higher quality and better service.
“For many years we worked on the idea of getting away from the traditional food court, we understood that Alcorta deserved a Food Hall equivalent to those that can be found in shopping malls in the main cities of the world. This was reflected with the entry of PARADISE HOUSE by the hand of Donato de Santis, “a proposal that combines gastronomic options for all palates, a market to buy very differentiating products and an innovative, warm environment that welcomes young people, adults and families,” he highlighted. Mariana González, center manager Alcorta Shopping.
Alcorta Shopping, Alto Palermo Shopping, DOT Baires Shopping and Recoleta Urban Mallson These are some of the options that develop this innovation of offering a gourmet treatment for diners who choose to dine or have lunch at their facilities. “The new proposals that we incorporate are JUNGLE which offers a gastronomic offer of Peruvian and Japanese fusion, ABOVE which features “small plates in the middle” to share, very elaborate main courses and off-the-charts gin-based drinks. Likewise, the proposal of PARADISE HOUSE“, explained the spokesperson for Alcorta Shopping.
One aspect to take into account is the focus that these spaces seek in the public. Many spaces offer aesthetic and curatorial treatment in different events that are offered, which years before were not contemplated in most of these businesses. “We define Alcorta as a shopping mall that curates new proposals or ‘hotbed of new brands’; we seek to ensure that news in terms of fashion and trends are presented here first. For many brands we have been the springboard, going from being emerging brands to brands with design and imprint but that were able to develop and grow in the more commercial world,” González explained. In that aspect, the idea of the proposals is to “transcend fashion.”
It is for this reason that the different Buenos Aires shopping malls are aimed at developing events that make a difference and position the space in a more sophisticated and reference field in the field of fashion and beauty. An example is the meeting that will take place on November 1, 2023, Alcorta Edition It is an iconic event with a digital proposal where the client will be able to live the experience in an immersive, interactive and impactful way. An opportunity in which shopping dresses up with parades and activations of all brands. In addition, in the same place its new exclusive image consulting service will be presented by Corine Fonrouge.
“When it comes to fashion and brands, The Camarin will open its first store in a mall, Monkey, Armonie, Tag; in Beauty, the opening of Juleriaque; and in services, Kinto, with the possibility of temporary car rental. We notice that there is a change in audiences when choosing their visit to a mall, that is why from Alcorta Shopping “We seek to provide them with a functional stay, so that the client can enjoy the premises, live a gourmet experience and have a space for childhood… all this in the same place located in a strategic point of the city,” concluded the shopping spokesperson of the Palermo neighborhood.
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