Lhe fashion has often become the spokesperson and ally of social and political causes. The month of the Pride 2022 the opportunity is confirmed for brands and fashion houses to demonstrate their support for LGBTQIA + community. How? Not only through special collections studded with the colors of the rainbow, but above all thanks to donations to philanthropic associations and collaborations with artists and members of the queer community. To tell and celebrate a universe that is still too often discriminated and marginalized today.
The dates of the month of Pride 2022 in Milan
The month of June coincides with the annual appointment in support of the LGBTQIA + community, reaffirming the commitment against all violence and discrimination. The 2022 edition of Milan Pride will open on June 16, kicking off a busy schedule of meetings, exhibitions, talks and other initiatives. The LGBTQ + Film Festival and Queer Culture, scheduled from 16 to 19 June, will bring the best of LGBTQ + themed independent cinema to the cinema. From 30 June to 1 July, however, three Pride Squares will enliven the district of Porta Venezia creating a real festival of widespread events entirely open to the public. Pride Month celebrations will culminate in the traditional paradescheduled for July 2, with a new route through the streets of Milan.
This year’s edition of Pride Month also coincides with the anniversary of the 1972 Sanremo event, the first public demonstration for LGBTQIA + rights in Italy. Considered the Italian stonewall, the procession of 50 years ago will be remembered and celebrated, underlining the victories achieved and the objectives still to be achieved. Not only Milan: the month of Pride will be honored throughout Italy with parades, events and special initiatives.
The rainbow flag flies in front of the Arco della Pace in Milan
Brands supporting the LGBTQIA + community
Brands and fashion houses have proved to be a precious ally in the struggle for the recognition of rights and the support of the queer community. Only this year, for example, Calvin Klein donated $ 400,000 to NGOs fighting for equality, defense, security and justice for LGBTQIA + people. Furthermore, on the occasion of the month of Pride, the brand unveils the campaign This is Love, which portrays friends, partners, lovers, neighbors, and all who share their meaning of family. Among the faces chosen by Calvin Klein there are also three employees of The Trevor Projectthe world’s largest suicide prevention and crisis response organization for community youth, of which the brand is a proud supporter and financial sponsor.
A shot from Calvin Klein’s This is Love campaign by John Edmonds
The news of the birth of the Versace Foundationnew charity project to which Capri Holdings will donate $ 10 million. The objective is the promotion of initiatives and activities aimed at increasing the awareness and support of the LGBTQIA + community, through collaborations with philanthropic organizations and community groups. “I’m proud that Versace has always been known for hers inclusiveness. I am thrilled with the support and assistance that the Versace Foundation will bring to the LGBTQIA + community “, commented the creative director Donatella Versace.
The rainbow capsule collections
Pride month can be a great time to tell the story and highlight the talent and work of so many queer artists. DIESEL, for example, he has partnered with the Tom of Finland Foundation, which boasts the largest collection of LGBTQIA + art in the world. The works held by the foundation come to life in the prints and graphic motifs that decorate the garments of the capsule collection, interpreted by seven creators.
One of the garments part of the DIESEL capsule collection in collaboration with the Tom of Finland Foundation
VansInstead, it has decided to turn the spotlight on the injustices and inequalities that the LGBTQIA + community fights against every day. To do this she has chosen to join forces with a number of highly talented artists. There Off The Wall Gallery Collection thus it becomes a celebration of love in all its forms.
Finally, between now and the end of the month, the footwear brand Quanticlo will let the colors of the rainbow be the protagonists of the site and social profiles. A communication choice aimed at celebrating gay pride, gender rights and free love. Principles to remember not only in June.
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