In collaboration with pastry chef Yazid Ichemrahen and designer Vincent Darré, Monoprix has just unveil its first two NFT collections. They will be sold for 0.09 ETH and will allow access to exclusive experiences and an introduction to crypto-art.
NFTs for sale for 0.09 ETH
It was as part of its 90th anniversary celebrations that Monoprix decided to mark the occasion and dive into Web3. In line with the innovation strategy initiated by the Casino group at the start of 2022, Monoprix has just taken a new step. By partnering with leading creators, Monoprix wants to democratize access to digital works. Since April 4, six NFTs are available as a limited edition. We find in particular a digital cake, imagined by Yazid Ichemrahen, which will only be sold in its digital form. This NFT is only available in 90 copies.
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Overview of NFTs. Image: Monoprix
In the collection produced by designer Vincent Darré, there are 5 different crypto-art works, (Exquisite Corpse, Still Life, Luncheon on the Lawn, Melodies and Metaphysical Perspective) each declined in 18 variations. Again a total of 90 NFTs. A nod to the 90th anniversary that Monoprix is celebrating this year. The acquisition of these NFTs is possible thanks to the Ethereum (ETH) blockchain. Each NFT will be offered at the price of 0.09 ETH (the equivalent of 267 euros).
Monoprix wants to democratize access to digital works
To acquire these NFTs, you will have to go to a dedicated site. On this platform, Monoprix also offers explanations to its customers about how NFTs work, to understand this new universe. As explained by Ferdinand Tomarchio, Digital, Data and IT Director of Monoprix and Digital Director of the Casino Group, “In recent months, Monoprix has undoubtedly taken the turn of e-commerce by being ever more innovative and efficient in its omnichannel and digital strategy. Today, we are setting out to conquer the blockchains with 6 NFTs offered in limited edition ».
The Casino Group has already made a foray into Web3 by buying virtual land on The Sandbox for another brand: Leader Price. According to Maguelone Paré, Transformation and Innovation Director at Monoprix, “This innovation responds to the new needs of our connected urban customers, but also to those of customers curious to explore new technological territories and who wish to be accompanied by players in their daily lives to take the plunge. We will learn with them from this first experience in order to consider the next concretizations ».