With Julien Bam and Knossi, the rapper is now turning his long-standing meme into a real drink.
Kaufland has once again pulled out a new marketing ace and teamed up with Money Boy, Knossi and Julien Bam for the current campaign. Together they brought “Simply Orange Juice” onto the market, including a three and a half minute promotional video.
From meme to drink
With “Don’t ask what kind of juice – just orange juice,” Money Boy became a true internet phenomenon in 2015, which many people could still have in their minds to this day. It arose from the situation in which he allegedly spilled the drink in a hotel room and was therefore expelled from the house. Almost ten years later, he decided to publish a product that matched his meme – simply orange juice. If you don’t remember the clip, you can watch it again here:
The 42-year-old definitely seems happy with the final product. At the launch he presents his juice with a Kaufland jersey and his typical cloud rap Instagram.
Money Boys Instagram video
But the rapper didn’t take on this project alone. The retail giant Kaufland, with whom Money Boy had previously worked on a marketing project, sells the breakfast drink. They brought Julien Bam and Knossi on board for the promotional video. The streamer-Youtuber duo praises the product for over three minutes and doesn’t shy away from exaggerations.
See the official clip from Kaufland here:
Kaufland has announced that the juice is now available in stores, but only for a short time: “Already convinced by the new ‘Simply Orange Juice’? Then don’t wait any longer! You can get Money Boy’s ‘Simply Orange Juice’ exclusively at Kaufland from February 1st, 2024. The fruity novelty will be available as a 280ml bottle at a promotional price of 1.99 euros until February 7th, 2024. However, be particularly quick, because the “Simply Orange Juice” is only available in limited quantities and the rush will be correspondingly high.”