After an anniversary show in front of the Milan Cathedral in October, Moncler is heading to London in February. The Italian fashion brand will present its next Moncler Genius collections there.
It’s still unclear who Moncler has teamed up with for the latest iteration of the collaboration event, but what is certain is that it will take place as a live showcase on February 20th. The driving force behind the trip to London – a city where the world feels at home – is Moncler CEO Remo Ruffini, according to the statement on Wednesday.
Moncler’s Genius project, launched in 2018, is also attributed to Ruffini. According to the company’s website, Genius follows a “curatorial approach” and “invites innovative designers to reinterpret Moncler’s archetypes and codes”. So far, designers such as JW Anderson, Craig Green, Simone Rocha, Francesco Ragazzi from Palm Angels and Valentino designer Pierpaolo Piccioli have accepted this invitation.
Exactly five years ago, on February 20, 2018, the Italian fashion house presented the first Genius collection at Milan Fashion Week. According to the statement, Moncler Genius has taught us to expect the unexpected, and the fashion world is looking to London for another surprise.