When Cyntia Helueni opened Hola Jacoba in 2014, her idea was to popularize Jewish cuisine outside “la cole”. At that time it was called “Middle Eastern cuisine”, perhaps to bring it closer to the public more familiar with Armenian or Arab cuisine; but she, bearer of a lineage surname in the field -the Helueni rotisserie, on Av. Córdoba, has 50 years of history and is one of the most famous in the city-, was encouraged to call things by her name . After all, Buenos Aires is the fifth city in the world with the most Jews outside of Israel: it was about time that we “goys” could appreciate its gastronomy.
With Moisha, Cynthia relaxed the proposal even more, targeting a young audience. First, he gave it that great name that sweeps away all prejudices, and then he put together a fast food type concept with knishes, boios, kippes, pretzels, falafel, and unprejudiced creations such as chipastrón (chipá stuffed with bits of pastrami), jalanesa (schnitzel sandwich on challah bread), and lamb varenikes (large “ravioli” traditionally stuffed with onion and potato), among others. Today Moisha has just inaugurated her fifth store, located in Belgrano, and very soon she will open her sixth, in the Mercat de Caballito.
His proposal is very dynamic, a cross between fast food and rotisserie, and in fact his boxes -which also have a super cool design- are one of his most tempting options. Its Picada Moisha, for example, with a mix of bohios, lajmayin, cheese dies, etc. is a great option to watch the World Cup with friends. Its premises are open all day with good options for any time of the day: they have delicious typical pastries, hamburgers, salads and a truly monumental brunch.
In Moisha all important dates are celebrated. Yes or yes the Jewish holidays, of course (the Rosh Ashaná banquet was a success) but also other dates such as Mother’s Day. For them there is a box with a super breakfast with a stamped surprise dedicated to the Idishe Mame, a nickname that applies to all madrasas, regardless of their religion.
