In the rebranding operation, the company has chosen to adopt the symbol of a canary. The president: “We hope to grow too and to fly this canary as far as possible”
June 22
– Milan
“For us, flying is not a dream but a necessity”. That of Carlo Rivetti, patron of Modena football just promoted to Serie B and winner of the Serie C Super Cup, is not a slogan but a real and tangible condensation of his entrepreneurial activity transferred to football. This morning, together with CEO Matteo Rivetti and creative director Mattia Rivetti, the number one of Modena presented the new club logo: a yellow-blue canary with the words “Modena 1912” underneath. All because the rebranding is part of the club’s ambitions (which meanwhile is thinking about the market but also making the Braglia stadium more qualitative, starting with the place for the disabled) and someone like Rivetti never backs down.
To fly
–
And here is why: “The canary – says Carlo Rivetti – has always been part of history, it is a symbol in which all the fans have always recognized themselves, with which the rest of the world will now learn to know us. This allows us to create a new recognizable branding, owned by Modena and its entire territory. For us, flying is not a dream, but a necessity, just like our canary; together with the fans we are ready to fly with him. Modena is exploding from a tourist point of view and is famous in the world for its excellence, machines, vinegar… we hope to grow too and to fly this canary as far as possible “. The new Serie B adventure in Modena has already begun.
June 22 – 16:26
© REPRODUCTION RESERVED