The last edition of Modefabriek, which took place over the weekend in Amsterdam, recorded twice as many visitors from Germany as the summer edition of 2023. The organizers of the fashion fair announced this in a press release. A growing number of Belgian visitors are also drawn to the trade fair.
The trade fair has not announced exact visitor numbers for years. However, the trade fair has long communicated its desire for internationalization, and with the influx of Belgian and German visitors, this wish appears to be coming true.
According to the trade fair, this concentration on the segment also offers the opportunity to expand the offering in segments such as lingerie, activewear and plus size.
This translated article previously appeared on FashionUnited.nl