The online luxury fashion retailer Moda Operandi will do without fur and exotic leather in the future. The animal welfare organization PETA announced this in a statement earlier this week.
“Exotic leather and fur are among the animals that are born with them, and not on collars or clutch bags,” said PETA Vice President Tracy Reiman. “Champagne corks are popping at PETA as we celebrate Moda Operandi making the world of fashion a friendlier place for foxes, alligators and other animals.”
The animal welfare organization had sent information to the online retailer credited with digitizing the trunk show experience about how animals are suffering and being violently killed in the industry.
Moda Operandi joins companies like Fashionette, Selfridges, Calvin Klein, Chanel, Diane von Furstenberg, Hugo Boss, Jil Sander, Karl Lagerfeld, Nordstrom and Tommy Hilfiger, who have banned both fur and exotic leather from their collections.
The online retailer had not yet made its own announcement about the fur and exotic leather ban before this article was published.