THEnot out? The capsule collections and the co-lab have always divided the world of fashion. There are those who consider them one marketing strategy stale and those who continue to struggle in search of the last limited edition piece. The only certain thing is that they are not finished yet: the partnerships between brands and designers continue for Autumn-Winter 2023/2024. To prove it, the latest releases, from Church’s X Miu Miu to Eastpak.
The methodology is always the same. A series of very few exclusive pieces of clothing and accessories, created jointly between various leading companies – just think of the low-cost capsule collections designed in partnership with luxury brands (such as the latest Mugler x H&M) or the union of distant brands that meet on the path to capitalization (precursor in this sense, Gucciwith its exclusive co-labs signed over time with streetwear brands such as Balenciaga And Palace).
Unity is strength (of the product)
If it seems like a lifetime ago that everyone went crazy over the releases of Supreme and Louis Vuittonin Spring-Summer 2023 the brands have also begun to focus on prominent personalities – just think of the arrival of Pharrell Williams at the reins of the man of the French brand o alla Vacation of style by Versace and Dua Lipa. And now, with the 2023 cold season upon us, the co-lab phenomenon rediscovers the product strengthwith unique and distinctive pieces.
The co-lab accessories for Autumn-Winter 2023/2024
To open the dances, the Maison of Miuccia Prada, which focuses everything on footwear. After the sneakers designed with New Balance, now in the back to school climate it’s time for lace-ups and brogues, made in house with the brand Church’s, which is always part of the Group. A line in two models, made of shiny brushed leather, in the classic black and tobacco shades – already available online and arriving on September 6th in store, for lovers of preppy style. Still on the theme of “fitting” footwear, anticipation is growing for the arrival of the second release of the Asics signed by Cecilie Bahnsen, presented at the Autumn-Winter 2023/2024 fashion show. And for collectors of timberlandhere tick the second collection timberland x Samuel Ross Future73which reinterprets boat shoes and the legendary boot in a new regenerative leather Jet Blackaccompanied by some archive items.
A shot from the Church’s X Miu Miu campaign (Photo: Miu Miu).
A backpack from the Eastpak X Vivienne Westwood collection (Photo: Vivienne Westwood).
On topic bags, the capsule flies into space Vivienne Westwood And Eastpakwith seven functional bag models. The name, planetsit’s all a program, and revolves around sidereal and captivating graphics: favorable Saturn, and a good underlying action with the support of the initiative cool earthwhich fights against global warming.
Meeting points: sustainability and genderless
On the other hand, co-labs and capsule collections have always rhymed with sustainability. AND genderless. The reason is simple: attract a larger segment of the public, hitting the interests that revolve around the more purely fashionable sphere. The case of the new fashion capsule designed by Sandro and Wranglers:dten pieces inspired by 70s cowboy looks, in corduroy denim and brown wool, topped with t-shirts and sweatshirts with the rainbow logo embroidered, as soon as they arrived in the shop. All green, starting from the suit jacket-trousers developed using 50% recycled polyester, leading to low impact denim (and this is very recent news Chloé x Atelier Joliemade from vintage and unsold items).
A Wrangler X Sandro look (Photo: Sandro).
That’s why a search brand like Rokhborn in Seoul in 2016, joins Canada Goose and to the American multidisciplinary artist Matt McCormick for a two-part capsule of down jackets and clothing (and he chooses the same western mood). AND SacaiAfter Dior And Nikepoint to Carhartt W.I.P for Autumn-Winter 2023/2024: the result, a luxury workwear for those who are tired of the usual cargo pants (out September 8th).
Never change a winning team
But also with it sport, the most popular and followed activity. The secret of the success of the co-labs inspired by the world of games, ready to return to the field with the new season: from the eagerly awaited rogers Federer by JW Anderson x Uniqlosigned by the tennis champion and the stylist and arriving on 4 September in the stores of the low cost player, the latest partnership of DO YOU LOVE with the rugby player Antoine Duponton the eve of the 2023 World Cup.
And then, the capsule collections that hold their mark in the long term, such as H&M Studio, which celebrates 10 years of its high-priced collection with a line for Autumn-Winter 2023/2024 in the name of dark glamor (arriving September 28). And it proves what we already knew: Never change a winning team. At least until the next hype…
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