Italian bag label Miomojo joins the list of companies that have received B Corp certification. The vegan label started in 2014 with bags made of cactus and apple leather and expanded its range to include yoga clothing last fall. Now, after successfully completing B-Lab’s rigorous certification process, it has received the coveted B Corp certification and is now classified as a ‘Benefit Corporation’.
“The procedure for obtaining this important certification is long, rigorous and very complex: corporate governance, employee rights, and impacts on the environment, society and customers are measured. After more than a year and a half we finally did it and of course we are very proud of it since there are only 140 B Corps in Italy, only 800 in Europe and 4,600 all over the world!” comments Miomojo founder Claudia Pievani in an email Mail to FashionUnited.
A B Corp certification evaluates not just a product or service, but the overall positive impact of the company behind it and commits to a continuous improvement process.
For Miomojo, that means continuing to pursue his vision of creating a kinder, more sustainable world with products that are innovative and never harm animals.
“With creativity and compassion, we proved that fashion is possible without fashion sacrifices. No more fur, no wool, no silk, no feathers and no leather – just beautifully designed products,” promises Miomojo.