Spurs Stadium is a clear model for RedBird. Retractable grandstands, mobile lawns, restaurants and a series of exclusive services. “It is an experience that allows us to understand the opportunities that a modern plant can offer”, says Scaroni
8th of March
– London (England)
Milan will play within their future tonight. The Tottenham Stadium is a clear model for RedBird, which within a month or so wants to decide where to build its own facility. “The experience that can be enjoyed in an innovative stadium such as Tottenham’s, as in many stadiums in the United States, allows us to understand the potential and opportunities that a modern facility can offer – says Paolo Scaroni, AC Milan president -. We have to speed up the project for a new stadium, which is essential to be able to compete at an international level. The old San Siro is full of memories, but we feel the responsibility to look to the future.” So, before the game, we take a trip to Tottenham Stadium.
THE SCENERY
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Milan, in 2021-22, collected 32 million from its stadium, thanks above all to the sale of tickets. Tottenham have reached 125 thanks to a modern facility, which brings in money even on days without matches. At Tottenham Stadium, built over the old White Hart Lane, during the week there are conferences, events, even a bit of cinema. Here they filmed Gangs of London.
THE CONTEXT
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Milan pushes and has marked some data in the notebook. In the decade 2010-2020, 153 new stadiums were built in Europe, with an investment of 19.8 billion euros. Only 1% of that money was spent in Italy. Tottenham Stadium cost over a billion, holds just over 62,000 spectators and is the largest football shop in Europe. Anyone who wants to see it must take the underground to North London, in an area that is certainly not rich in which the contrast is noticeable: the hyper-modern stadium in a popular neighborhood, with citizens of over 200 nationalities.
THE IMPRESSION
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The stadium, of course, is very far from Italian standards. The grandstands are retractable and the lawn is movable, moved by 68 motors on a track system. Under the grass, there is a synthetic field for American football, because an agreement with the NFL provides for playing here at least two games a season. Technology and initiatives. Those with a spirit of adventure can walk on the roof of the stadium around the cockerel, symbol of Tottenham. The floor of the South Wing is made from the materials of the old White Hart Lane, demolished in 2017, and inside the plant a beer is produced and sold around the grandstands. The restaurants, by the way, deserve two lines. At Tottenham Stadium there are dozens of them, from five stars with starred chefs to banquets with hot dogs. For those used to buying a sandwich outside the San Siro, there is a certain difference.
COSTS
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Naturally, the theme is also economic, at all levels. About 8,000 seats inside the stadium are premium, let’s say VIPs, accessible to a few. A season ticket in the H Club, the most exclusive area, costs 15,000 pounds per person, to which must be added an initial cost (also valid for subsequent years) of 30,000 pounds. In the very exclusive Tunnel Club, you can dine and see the players waiting to enter the field through a reflecting glass: the fans see the players… without being seen. At the same time, in a difficult balance, there are subscriptions for 600-800 pounds per season, the least expensive.
MILAN
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Milan wants to start from here to build its own modern and profitable, eco-sustainable stadium, within an urban redevelopment project, in a vast green area, aiming for carbon neutrality because the environment has its importance. Complex to put into practice between very high costs – it will go over one billion, with 500-600 million for the construction of the stadium alone – and political vetoes. The evaluation of the La Maura area, just over a kilometer from San Siro, has been underway in recent weeks, and Cardinale has two priorities, one more important than the other. The first, important: to stay in Milan. The second, fundamental: hurry.
March 8, 2023 (change March 8, 2023 | 01:00)
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