Not just fashion: there’s a passion for basketball, its athletes and fans. This is Giorgio Armani’s Olympia
vion and passion. Talent must always be accompanied by extraordinary qualities, in every sector of one’s business. Giorgio Armani, at the end of the 70s, chose to design the costumes for a film which, due to its images and themes, could prove to be a dangerous backlash. It’s American Gigolo: with his clothes, Richard Gere immediately transforms into a planetary sex symbol and he quickly becomes The King for the Americans.