dto 26 September to 2 October 2023 the Lombard capital will welcome the Milan Beauty Weekthe week dedicated to the culture of beauty and well-being. As in the past edition, a rich calendar of events will be the protagonist which will involve the entire citizenry.
What is Milan Beauty Week
At the end of September, immediately after the fashion week, Milan hosts the event organized by Cosmetics Italy in collaboration with Cosmoprof ed Esxence – The Art Perfumery Event. A rich festival of unmissable appointments, which will have the Beauty Village as its focal points Giurisconsult Palace (in Piazza dei Mercanti, a few steps from the Duomo) e Building Castiglioni (in corso Venezia) with its splendid garden. In addition, a series of locations throughout the city such as commercial spaces and places usually dedicated to art and culture. The mission: to promote the social, scientific and economic value of cosmetics. And highlighting the peculiarities of the Italian cosmetics supply chain, characterized by constantly growing quality and innovation.
A transversal and increasingly engaging event
«We are preparing for a second edition of Milano Beauty Week which, consolidating the objective of becoming an accredited annual event among the Milanese weeks, will tell the story of an incredible sector like ours» explains Ambra Martone, vice president of Cosmetica Italia with responsibility for Milan Beauty Week and president of the Perfume Academy.
«A sector capable with its products not only of accompany each of us on a daily basis in the gestures related to self-care, well-being, hygiene, prevention and protection, but also to weave incredible links with various fields of culture and the arts».
Also this year iO Donna is media partner
Sponsored by the Lombardy Region, the Municipality of Milan, Assolombarda, Confcommercio Milano Lodi Monza and Brianza and the National Chamber of Italian Fashion, the second edition also sees the magazine among its media partners I Woman.
Last year he was the protagonist with the talk Beautiful minds: Spirituality and mental wellness moderated by the director Danda Santini. And with the titled one Aesthetic education. Is it still possible to talk about aesthetic canons today? told by Cristina Milanesi, iO Donna Beauty Director and by the philosopher Stephen Zecchi.
This year however, the events not to be missed are Psycare: cosmetics that are good (for mood and spirit), Palazzo Giureconsulti Thursday 28 September at 17.00. And immediately after The strength of women: Veronesi Foundation and the Pink Ambassador programto Palazzo Giureconsulti Thursday 28 September at 18.00.
A calendar open to all (subject to registration)
After last year’s great success, the 2023 edition returns with a rich calendar that ranges from Perfume Festival to the Dermocosm on skin health, from olfactory walks to widespread art itineraries. Beyond the charity events as Beauty Gives Back And Love is in the Hair in favor of The strength and the smile Onlus. But not only.
There will also be talks on consumer awareness and current issues such as inclusiveness and the dangers of cyberbullying. Furthermore, the focuses on the protection of intellectual property of cosmetic formulas, those on the environment and those on Metaverse and gamification. Not forgetting the Beauty Tramcosmetic tastings with Cosmetician and of course the Beauty Saturday Night (on September 30).
In This Page you will find the complete calendar with maps, details and links to register (soon available). In fact, the events are open to all prior registration and booking in the manner specified on a case-by-case basis, both on the event website and on theofficial app.
iO Woman © REPRODUCTION RESERVED