MFW Beauty backstage: the Ladies of Ferragamo

“Nonaturally chic”: this is the manifesto, rather than the inspiration, in backstage beauty of the show Ferragamo SS 2024. How do you do? By shaping hair into a look that was born retro and turns out to be desirable now, explains the team Wella Professionals. And making the skin creamy, with a blend of hydration and correction, ensures Kiko Milan.

Ferragamo, retro hair, backwards

«Maximilian Davis imagined a collection full of elegance and tailoring. He abandons casual to return to form. The same concept was interpreted through hair” he explains the hairstylist Giorgio Parrivecchiohead of the Wella Professionals team.

«We wanted a minimal look with i hair all pulled back, secure behind your ears, maintaining a natural center parting. Without resorting to textures that are too wet or sculptural, we have worked the hair with a light backwards brush movement and just mentioned the movement on the tips with the iron.”

Preparation is fundamental: «They are needed three key products of the line EIMI by Wella Professionals. Natural Volumewhich is a styling mousse, is the first step to give shape, hold and body.

Only at the roots, so as not to flatten the volumes, we helped ourselves with Sugar Lift, the sugary spray that fills, shines and defines the texture. Only on the tips, however, Eimi Thermal Image, a two-phase polishing and protective spray.” A lady’s look, revised in volumes without losing sophistication. To feel, precisely, chic every day.

Makeup that hydrates

It is there, and you can see it, but discreetly. It is the definition of “creamy nude” makeup which, in backstage Ferragamo SS 24, is signed Kiko Milan. «There is a refinement of elements that result in brightness» the team at work tells us.

“Imperative maintain lightness: first of all, we work on hydrating the skin with a Hybrid product between skincare and makeup, Smart Radiance Creamwhich acts as a moisturising, primer and illuminating cream with color correcting pigments, i.e. slightly pink colored micro pearls which naturalize discolourations, giving the skin a highly luminous appearance in itself.”

Two tips to copy: «As a basis I didn’t use a foundation but a BB cream, always to maintain a light appearance. And the makeup it is not fixed with powderso that the products blend naturally with the skin.”

Reds and greens optically break up the collection of whites, blacks, sand: this is how some models wear black mascara Extra Sculpt Waterproof, proof for long days in the city. Others, of flaming red lipsdressed by new lipstick Unlimited Stylo n 15. Classic Red, saturated, like velvet. Few elements, but sartorial, indeed.

iO Donna © ALL RIGHTS RESERVED