TOvintage antiques, design and collectibles for the Mercanteinfiera. Two exhibitions that refer to the 1900s are also scheduled:
- Olivetti # History of Innovationa distinct path in three stages – typewriters, computing machines, pc printers and cash registers – which aims to be a reflection on the concept of design according to Adriano Olivetti.
The models M40 and Lettera 22, the portable typewriter that has conquered great journalists and writers from Indro Montanelli to Oriana Fallaci, from Enzo Biagi to Ernest Hemingway.
Advertising poster sponsoring ship trips to America (photo by Francesca Marchi).
- The ships were leaving. Home sweet home America tells the story of the journey of Italian migrants who, in the early 1900s, embarked for America with large companies. You go by advertising posters of elegant ships, to the advertisements of Italian products already a symbol of a pioneering “Made in Italy”.
Then there are suggestive family photo framed between the two flags to seal integration into the New World, the ski stools, shoe shinehumble destiny of many wop (without paper term with which the Italians were called).
INFO: Parma Fiere, until March 20th.
mercanteinfiera.it
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