TOyears of great world events, of progress, of innovation. The twentieth century is the real protagonist of the spring edition of Mercanteinfiera 2022which he tells – through two interesting ones collateral exhibitions – also crucial years of Italian history.
L’appointment of antiques, historical design and vintage collectibles of Fiere di Parma will be back from 12 to 20 March at Fiere di Parmaand it promises once again great.
The return of the spring edition also represents a return to normality for all lovers of the sectorwho will again be able to organize their visits in well two different occasions in 2022starting right from the appointment this spring.
UP5 armchair by Gaetano Pesce from 1969. (Photo Credit Fabio Bottini)
In 40 thousand square meters of exhibition space and four pavilions, Mercanteinfiera 2022 will parade the whole history of art from the 17th to the 20th centuryfrom the Baroque to the Classicismfrom the Romance to the Realism toArt Decòto then cross over into the world of rarity.
Here you can also find unique and iconic pieces, such as an antique Cartel clock from 1800 signed by Antoine Thiout Paris, a painting by Cesare Viazzi or the irreverent Austrian performance artist Hermann Nitsch. Or, again, paintings of the painter-criminal Luciano Lutringknown for his habit of hiding his weapons in a violin case.
Gold bracelet set with natural topazes and diamonds. European manufacture from the 1940s. (Photo Credit Danilo Marchesi)
There will also be in this edition great watchmaking brands – how Rolex, Patek Philippe, Audemars Piguet, IWCjust to name a few – of the vintage fashion he was born in historic design.
Also iconic objects from the past designed by Gio Ponti, Colombo, Fornasetti, Arne Jacobsen, Riccardo Giovannetti or Gaetano Pesce will be on display at Mercanteinfiera 2022. Ready to end up in your homes by giving them a a touch of timeless exclusivity.
A session by Gaetano Pesce. (Photo Credit Danilo Marchesi)
The collateral exhibitions of Mercanteinfiera 2022
In this spring edition of the festival there will be – indeed, they will have a leading role – also the two collateral exhibitions. You can visit The ships were leaving. Home sweet home America And Olivetti #History of Innovation.
Different stories but they have in common the dimension of the dream: that of beyond 14 million Italians which embarked at the beginning of the century towards the New World and that of a man, Adriano Olivetti who aspired to a economic-industrial model founded on solidarityjustice and humanity.
“Two different objectives guide me in the choice of exhibitions,” he explained Ilaria Dazzi, exhibition director of Mercanteinfiera. On the one hand, «contribute to a common sense of civil memorybecause yesterday’s migration stories are basically the same as we see today. Same fears, same hopes and same feelings“.
On the other hand, Dazzi continued, “Lighting a light on a design geniusand not only, which is never talked about enough which has been able to innovate the Italian industry. Mercanteinfiera wants to be a place where to train creativityfantasy but also the reflection: we welcome art lovers but we are committed to crossing the exit gates are more aware citizens“.
The exhibition The ships were leaving (pad. 4)
The ships were leaving. Home sweet home America is the first of the two collateral exhibitions present at Mercanteinfiera 2022. Curated by Massimo Cutò, journalist and collector, tells the journey of Italian migrants than in the early 1900s they embarked for America with large companiesItalian general navigation, Lloyd Italiano, Fabre Line, just to name a few.
The presentation of the collateral “The ships were leaving”. (Photo credit: Francesca Marchi)
The exhibition has three sections: the phenomenon of emigration, ships and the crossing. They range from the posters of elegant fumigating ships sent monthly to the curias and municipal offices that advertised the new routes, at advertising of Italian products already a symbol of a pioneering “Made in Italy”.
You will be able to admire family photos framed between the two flags to seal the integration in the New World, ski stools, or shoe shine, humble destiny of many Italian macaroni, popular term with which the Italians were called. And then cockades, the Ellis Island’s dreaded health records that decreed the beginning or the end of the dream and the music melancholy of a distant homeland.
Olivetti, #StoriadiInnovation
Olivetti #History of Innovation instead is the title of the exhibition created in collaboration with theOlivetti Historical Archive Association of Ivrea. A distinct path in three stages – typewriters, cars by calculation, pc printers and cash registers – who wants to be one reflection on the concept of design according to Adriano Olivetti. That is one metaphor of responsibility towards the environmentpeople and towards the destiny of the product and of society itself.
The collateral on Olivetti. (Instagram)
The models can thus be found on display M40 and Letter 22, the portable typewriter that has conquered great journalists and writers from Indro Montanelli to Oriana Fallacifrom Enzo Biagi to Ernest Hemingway.
And then there Olivetti Valentine born in 1968 from the project of Ettore Sottsass And Perry A. Kingthe Divisumma 24 and 18, Summa 19 and Programma 101 computing machines, a desktop computer believed to be the first real personal computer of history.
The expert responds to Mercanteinfiera 2022
The free expertise service is back again in this edition The Expert Answers for visitors who need one expertise on authenticity, origin and ageexecutive technique and average market value of an object.
The experts will be a disposition of visitors on the two weekends of the fair from 10.00 to 18.00to examine and give an opinion on objects and works proposed on display or owned by visitors.
Giampiero Cucci lacquered cabinet. (Photo Credit Danilo Marchesi)
All the experts offer theirs knowledgewhich covers different sectors of antiques, in order to reassure the buyer in the choice of purchases. For those who cannot bring the items to the experts, some are often enough good photographs to receive advice.
The service will be active during the weekend of 12-13 March and from 18 to 20 March al Hall 4stand B042.
Info
Location: Fiere di Parma, viale delle Esposizioni 393 / a, opening hours: 10-19
Price: 12 euros full. Buy tickets online here
How to access the exhibition center: it is necessary to be in possession of European Green Certification CV19 so-called “strengthened”, or similar international title, to be exhibited from your smartphone or in paper format in Italian or English. Access is not allowed with the basic Green C19 certification (swab carried out in pharmacies or analysis laboratories).
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