SHIFT, the B2B men’s fashion trade fair that brings together established high-end labels and contemporary brands, rings in the new year with a new edition. It will take place on Monday, January 19, 2026. The fair is open from 10:00 a.m. to 5:00 p.m. and is moving to a new location this year: De Kromhouthal at the Gedempt Hamerkanaal in Amsterdam.
After two successful editions at TAETS in Zaandam, SHIFT is taking the next step in its development. The move to De Kromhouthal takes into account the growth of the event and underlines the aim of further expanding the trade fair as a strong and inspiring platform for men’s fashion in the Netherlands.
The industrial location on the IJ impresses with high ceilings, large windows and an open, light-flooded room concept. This creates a contemporary yet accessible atmosphere that reflects the character of a modern menswear trade fair. Thanks to its central location, De Kromhouthal is easily accessible by car and public transport.
Numerous brands present their current collections at SHIFT Amsterdam – from denim and footwear to knitwear and outerwear to accessories. The brand mix ranges from established names to innovative labels. Participating brands include Antony Morato, Baldessarini, Converse, Dr. Martens, Gabbiano, Gramicci, Ice Peak, Karhu, Lee 101, Maison Mihara Yasuhiro, McGregor, Pyrenex, Red Wing Heritage, Saucony Originals, Universal Works, Vans, Veja and Wrangler Blue Bell.
Discover the full list of SHIFT participants.
With the next edition, SHIFT would like to once again create a central meeting point for trade visitors where industry professionals can network, exchange ideas and discover current developments in men’s fashion.
Practical information
- De Kromhouthal – Gedempt Hamerkanaal 231, Amsterdam
- Monday, January 19, 2026
- 10:00 a.m. – 5:00 p.m
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