Mr Porter is one of the leading international online retailers for luxurious menswear. The platform, which belongs to the Italian Yoox Net-A-Porter Group, obviously has big luxury brands like Tom Ford and Saint Laurent, but there’s also a place for up-and-coming talent like Miles Leon and Manaaki.
In an interview, Daniel Todd, Buying Director at Mr Porter, reveals the menswear trends for the coming season, which brands are currently performing well at the online retailer and the plans for the summer.
What plays are currently doing well at Mr Porter?
All of our top luxury brands’ summer categories are selling well at the moment as our customers prefer to invest in styles.
Suede loafers from Loro Piana continue to be big hits, as do lightweight suede and denim jackets from Brunello Cucinelli and Tom Ford. There has also been a notable rise in sales of formal trousers as men are now pairing them with more casual pieces such as knitwear , polo shirts and casual shirts. We’ve also seen an increase in demand for bright, colorful jewelry – bracelets are our best-selling product in this category.
Are there brands that are currently performing particularly well?
Our top luxury designers like Saint Laurent, Brunello Cucinelli and Celine Homme continue to be among the best-selling brands at Mr Porter. In our fashion category, too, we’re seeing tremendous growth from brands like Loewe and The Elder Statesman. In addition, our own Mr P label has continued to grow and is now one of the top selling brands on our website.
Have you just added new brands to your range?
We are always looking for new and exciting brands to add to our range. Many of our customers appreciate Mr Porter as a place where they can discover new designers.
This season we have expanded our casualwear offering with Japanese brand Kaptain Sunshine, Copenhagen label Mfpen and Indian brand Kardo. In addition, our first Thai jewelry brand – Pattaraphan – will launch an exclusive jewelry collection.
How are the pieces from the Mr Porter Futures program accepted?
Mr. Porter Futures’ three designers, Miles Leon, Manaaki and Saif Ud Deen, are attracting growing interest from our global client base. As these are unknown, new brands on the market, it is important that we educate our customers about the core values of these brands. Brands have recently started showcasing their latest FW23 collections at Mr Porter – we’re excited to see how they pan out.
Are there any new capsule collections planned at the moment?
We recently launched our “Summer Stories” campaign on Mr. Porter, showcasing our summer category in both the main collections and a selection of exclusive capsules. As part of this campaign, we launched exclusive collections with brands such as Sunspel and Los Angeles-based brand Cherry LA.
On June 19th, as part of the next phase of the campaign, entitled “Al Fresco”, we will launch a series of exclusive capsules featuring iconic Italian brands that celebrate Italian craftsmanship and resortwear. Following this, we will also be launching a range of exclusive pieces of jewellery, which are particularly sought-after this summer.
What menswear trends do you expect for the coming season and beyond?
‘Quiet Luxury’ will continue to be a key trend in the coming season and beyond, with brands focusing on timeless pieces in luxurious materials. Sustainability and circular fashion is more important than ever, so I expect brands to put that emphasis and focus on zero waste.
The bright, bold colors we’ve seen in the SS23 collections will continue into the coming seasons, as will the emphasis on denim and workwear. As men become more open to trying new styles, fabrics and shapes, the use of experimental fabrics will also be of great importance.
The interview was conducted in writing.