Martien and Maxime Meiland have been starring in an advertisement for the game Dice Dreams for a few weeks now. Is the boycott over after Erica’s statements about Islam? “It was a temporary dip.”
At the end of last year, it was a huge hype among advertisers to publicly distance themselves from the Meiland TV family. Mother Erica had shouted something about Islam and for fear of being accused of racism, one company after the other withdrew its hands from the Meilandjes. Daughter Maxime in particular was hit pretty hard.
‘It stormed for a while’
Martien and Maxime have been starring in an advertisement for the game Dice Dreams for several weeks now (see below). Does this mean they are back in demand with advertisers? Yes, says his biographer Jan Dijkgraaf in the Weekend. “It is always the case that there is a storm with such a riot and then people retreat, but then it goes down again.”
The Meilandjes are not unique in this, explains Jan. “You saw that with VI and the riot with Akwasi too. Only, a lot of advertisers pretended to withdraw from the Meilandjes, but that wasn’t even a new campaign anymore. They then just jump on the luggage carrier.”
Temporary dip
Jan states that the applications are trickling in to the Meilandjes again. “For the past month, the advertisers are slowly coming back, or new ones are taking their place. Certainly Maxime, who had nothing to do with it, was really bothered by it. But it appears to have been a temporary dip.”
There were rumors that Maxime would be in financial trouble, but according to Jan that is nonsense. He points out, for example, that she is still not ready to publish a lucrative biography. “It shows once again: she is certainly not in need of money.”
Commercial break
The conscious advertising with Martien and Maxime: