Berlin, January 27, 2022. Fashion tech company XOUXOU and luxury lifestyle fashion house MCM are pleased to launch an exclusive capsule collection featuring modular cell phone chains. The joint mobile phone chain edition combines luxury and functionality for the digital world of the 21st century.
The collaboration continues XOUXOU’s expansion into the fashion market. Since its inception in 2016, the brand has built a loyal fan base around the world with its modular phone chains and cases. XOUXOU is committed to functionality, form and innovative handling and is now bringing its design creativity to the MCM community using the famous MCM logo.
“I am honored to work with XOUXOU as the brand represents a new generation of technology driven solutions from Germany. She captures the energy and dynamism of our Berlin location by blending innovation with culture and community,” says Dirk Schönberger, MCM Global Creative Officer
Designed exclusively for the iPhone 13 Pro and iPhone 13 Pro Max, the cases are made from the highest quality materials and feature MAGSAFE technology. The case is made of soft-touch coated TPU (thermoplastic polyurethane) with an engraved MCM monogram and comes with a woven co-branded lanyard. The elegant design is available in two color variants: MCM’s iconic cognac with brass fittings finished with 18K gold plating and classic black with high-quality stainless steel fittings.
“Working with Dirk Schönberger and the MCM creatives is a great pleasure – we couldn’t have asked for a better partner for our first collaboration in the luxury market. Together we have merged technology and luxury into an accessory for creative doers and jetsetters who want practical solutions for stylish travel and everyday life on the go,” says Yara Jentzsch Dib, XOUXOU founder
The accompanying campaign, which stars digital creator Adrian Kozakiewicz aka Insecthaus alongside Lucia Leonce, is just like the collaboration an expression of creative energy by bringing together the seemingly opposite worlds of technology and nature.
The XOUXOU x MCM collection is now available exclusively in selected MCM stores and online at XOUXOU and MCM for 225 euros.
Credit campaign: Stini Röhrs
Credit Lookbook: Erik Cesla
#MCMxXOUXOU
About XOUXOU
XOUXOU is an innovative fashion tech brand based in Berlin that offers sophisticated, modular solutions for modern life on the go. XOUXOU is pronounced like the Portuguese xuxu (shu-shu) – a homage to founder Yara Jentsch Dib’s Brazilian roots.
At XOUXOU, good design is self-explanatory: straightforward, functional and of high quality. When developing the mobile phone chains, cases, wallets and bags, the focus is on compatibility – all products are designed in such a way that they are convertible and easy to expand. XOUXOU was founded in 2016, since then we have dedicated ourselves to a growing global community: More than a million people have chosen the XOUXOU lifestyle – to stay connected and always have your hands free. Visit xouxou.com for more information.
About MCM (Modern Creation Munich)
MCM is a luxury brand and international fashion house. Founded in Munich in 1976, the label represents German culture and zeitgeist, with a focus on innovative functionality and state-of-the-art technology. Linked to music, art, travel and technology, MCM today embodies boldness, rebellion and ambition. Always looking towards the modern age and with progressive thinking in mind, MCM revolutionizes classic design with futuristic materials. For the rising generation of digital natives of the 21st century, MCM enables a modern lifestyle that is androgynous, timeless and defies rules and boundaries.
MCM is currently available in 650 stores worldwide, with stores in Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, the Middle East and many more.
For more information, visit www.mcmworldwide.com.