As the world’s largest restaurant chain, McDonalds is known for its innovative strength. From the introduction of the drive-thrus to self-service machines, McDonald’s has always been at the forefront of technological change. But McDonald’s ambitions go beyond selling fast food. With an impressive history of innovation, McDonalds has taken another groundbreaking step. The fast-food giant has now begun executing on its previously reserved Metaverse patents, releasing the first Metaverse experience on The Sandbox, McNuggets Land. Read the following post now so you don’t miss anything!
McNugget’s Land: McDonald’s revolutionizes the Metaverse with The Sandbox
To coincide with the McNuggets 40th anniversary, McDonalds enters, a world’s leading fast food giantthe Metaverse with an innovative experience called “McNugget’s Country”.This new development is led by McDonalds Hong Kong.
The McDonalds Metaverse became created in The Sandboxan Ethereum-based virtual world created by Hong Kong gaming companies Animoca Brands. Other international brands such as Adidas, Atari, Gucci, Warner Music Group, The Walking Dead, Snoop Dogg and more connected.
McNuggets Land is a move that aims to Transform the way McDonalds interacts with its customers and enhance the overall brand experience.
In this, users can play small games, such as finding the McDonalds logo and fulfilling other tasks Earn in-game items and SAND tokens. But vouchers for the fast food restaurant can also be obtained via how 10,000 times for 365 days Chicken McNuggets in the 250 branches in Hong Kong.
So far, McDonalds has a prize pool Rewards of 100,000 SAND and Mystery Boxes created. Users can earn this by completing various tasks, whereby the Promotion runs until August 28th.
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McDonald’s previous moves towards Web3 and Metaverse
McDonald’s has previously veered toward Web3 and the Metaverse with its NFTs. For example, the fast food company released the first non-fungible token in the US to celebrate the McRib’s anniversary. In the same month also became released its own NFT in China to mark its 31st anniversary. Besides, there was a non-fungible token in 3D called Big Mac Cube.
As well has McDonalds in 2022 10 patents for the Metaverse Registered. From these it was already clear that the company open a virtual restaurant wanted.
This should both offer real as well as virtual products. Another interesting aspect about this is that users can too through which McDonalds Metaverse can have products delivered to their homes.
Also in the McDonalds Metaverse downloadable media files to be provided. This includes artworks, audio files, videos and NFTs (Non-Fungible Tokens). The use of NFTs also underscores McDonald’s commitment to the Integration of blockchain technology into its business model.
In this digital universe, the Boundaries between reality and fantasy bluras customers order their favorite dishes and at the same time a Discover a variety of unique, exclusive digital content.
In addition, in the metaverse also Entertainment services such as virtual online concerts and other events are offered which is further proof that the company uses the Metaverse as a Platform for innovation and creativity sees.
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The future is here
McDonalds has shown its willingness to research and use new technologies to improve customer experiences. The move to the McDonalds Metaverse is just the latest and boldest step in this digital transformation. With the launch of the McDonalds Metaverse, the way we experience and consume fast food could be changed forever. The McDonalds Metaverse could help break down barriers and enable a whole new way of interacting between brand and customer. While it is still in its infancy and still has room for improvement, there are other food brands with similar projects.
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About the author: Simon Feldhusen first came into contact with the stock market 17 years ago and has been dealing intensively with trading, cryptoassets, stocks, P2P, corporate finance, finance and entrepreneurship on a daily basis for more than 8 years. He has also been working as a copywriter and ghostwriter in the financial sector for several years. During this time he has acquired a diversified knowledge through various training courses on the financial markets and following the daily news. Since then, not a day has gone by that he hasn’t engaged with the markets. He publishes for Finanzen.net, ETF-Nachrichten.de, Coincierge.de and P2E News.com.